In a recent conversation with my friend and colleague, Kin Jones, we talked about something that most companies using exhibit marketing encounter: going to a show just to go. “Prior to this year’s NAB show (National Association of Broadcasters), one of my clients had a change of heart about going,” Kin said. “It was the
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Any preparation you can do before a show can save you time and money. Staging your freight as it arrives is a way to save both and is well worth your time. I arrived early for the NACStech show here in Nashville. On the Sunday before the show set for a Monday set up day
The latest edition of NACStech, the C-Store technology store show and conference, is setting today and tomorrow. We’re readying for a Tuesday afternoon opening. Not sure what to make of this show. It’s participation goes up and down with the times. The usual players are here–NCR, Retalix, Pinnacle, Verifone–but the floor is made up of
NACStech 2012 Opens Read More »
Some call it a preview or a viewing. They can be formal or not so formal. The bottom line is that looking at your exhibit before it is packed to be shipped is a good idea. It will save you pain at a later (read that: on the show floor) time. Setting up your booth
The Pre-Show Set Up Read More »
The exhibit industry is trying many things to transform itself and, in many ways, survive. The latest example I’ve seen is the 2012 FMI Show. While this show has been around a good many years, it has undergone a number of changes: change of venue, co-marketing and branding with other shows, an apparent focus to
Report from the Field: FMI 2012 Read More »
It is both the simplest and most complex thing you can do all at the same time. Picking the date the truck leaves and arrives at a trade show. On the surface, this seems like a simple thing. However, you must know several things first: Are you going to the advanced freight warehouse? Are you
Picking a Ship Date Read More »
On my way out the door this morning, I paused at the mirror in the hallway and asked by significant other “Do I look okay?” “If you are going to a client meeting, no.” She was right: the shirt and pants didn’t reflect how I should present myself to my client and to the audience
Do you look the part? Read More »
No matter the size of your exhibit, the number and type of trade shows you go to or the industry you work in, the ingredients for a successful exhibit and show are the same. Recently I was asked to speak to a local chamber of commerce in advance of their annual business expo. As with
A Simple Formula for Exhibit Success Read More »
If you want to see the core of exhibitry at work, come to a show like the Texas Rural Water Association (TRWA) which just concluded its run today at Fort Worth’s Omni Hotel. It is a place where you will see the small exhibit shine. The TRWA is the meeting place for the people who
Report from the Field: TRWA Read More »
The most unbelievable thing about this year’s Singapore Air Show was that there wasn’t a lot of flying going on. “The air demonstrations were limited to one hour each day,” Kimberly Williamson told us. “Being at the main airport and with the sound and flight limitations imposed, flight demonstrations were limited to 12 to 1pm
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