The good news about the AHR Expo is that it continues to grow and draw very well, not matter its location. The bad news, is that this show, which industry types for years called ASHRAE for it’s association ties) is that it seems still stuck in another decade long past. Now, that isn’t necessarily a […]
Report from the Field: AHR Expo Read More »
The client had seen the amenity in the concepts and throughout the design process. The wheat grass accessory seemed innocuous enough, but when he got to the show, what did he ask? “Where’s my wheat grass?” Without missing a beat, a simple laminated box featuring a basic plant from the show site and anchored by
The Missing Wheat Grass and Other Trade Show Stories: An Evening with Ross Smith Read More »
Our colleague and frequent contributor to this space, Wes Bates, recently changed industries and found himself at his new industry’s key trade show. He filed this report for us. Thanks, Wes. *************************** It has been a while since my last trade show- one year and nine months to be exact-and I am glad to get
Report from the Field: The Future of LTE Comes to Big D Read More »
Having a strategic approach to a trade show is critical, even for the smallest exhibitor. Shea & McMurdie Retirement, a Dallas-based 401(k) plan consultants and advisors, they had to make the most of their showing at the HR Southwest trade show and conference. For Shea & McMurdie, it wasn’t just about showing up, it was
Case Study: HR Southwest Read More »
Several of our colleagues and contributors were at the 2012 National Business Aviation Association (NBAA) Show in Orlando last week and provided some observations on the event. “Ever thought what would happen if someone put on a trade show and no one showed up?” Gary Donatell related to us. “That’s not exactly what happened, but
Report from the Field: NBAA 2012 in Orlando Read More »
After the initial selection and while you are assembling your RFP components, it is time to do some real-time vetting of the candidates. It’s time to meet people face to face. And, as you know from reading in this space before, NOTHING REPLACES FACE TO FACE. Where? Is there a show that falls near the
The RFI/RFP Process: In-Person Interviews Read More »
The most recent edition of the North American Spine Surgeons (NASS) conference and trade show was in Dallas in October. I had the chance to walk the floor and note some trends and see some examples. Walking the floor with my colleagues from Imagecraft Exhibits, I was able to see and talk about a broad
Report from the Field: NASS Show Read More »
Vetting, or researching, potential exhibit marketing partners is really at the front and center of the process of either building, buying or leasing a trade show exhibit. Leading this process, after creating the list, is picking up the phone or crashing the keyboard to ask the vettee;’s references what they think of them. A word
The RFI/RFP Process: Vetting Potential Partners Read More »
Promoting your company is a never ending job. It involves a lot of details and it certainly helps to have an identity. But what if you had to promote your company without revealing anything about the people who run it? This was the challenge faced by my colleagues at Burst Outdoor Event Structures. While I
Case Study: Burst Outdoor Event Structures Read More »
As you move toward choosing a new strategic dimensional marketing partner you really need to think about the end in the beginning. While there is a defined process for the requests for information and proposal (the RFI and RFP respectively), before you wade into that process decide IF and WHY you want to do this.
The RFI/RFP Process: A Preamble Read More »
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