Last evening I had the chance to sit and talk with a group of video producers. I was impressed with their approach to their craft. “We have to understand all of the phases of what it takes to produce a film or video,” Tomas said. “It all sort of melts together at some point.” That […]
Be a Student of Your Craft Read More »
Over the last few days I have been reminded of a few basic rules regarding responding to a customer. Answer the question clearly and directly. Listen carefully to the response. Continue the dialog if appropriate. Remember IT IS NOT ABOUT YOU (Sorry, don’t mean to shout). When the question is posed carefully consider, but not
Responding to the Customer Read More »
There are all kinds of rules and ideas floating around regarding networking and what works and what doesn’t. At a recent Dallas Business Journal event with my colleague and friend, Michelle Botzau, we co-presented on how to network your way to more business. The first half was how to use the business newspaper to find
Four Simple Networking Rules Read More »
It’s that time of year again: college football bowl game season. What a great time to connect (or reconnect) with your fellow college alumni. Most universities and colleges have alumni association chapters in many cities throughout the country. Many of them are large groups that hold many different kinds of programs and events for their
Connecting Through Your Alumni Association Read More »
One of the tools of the active networker is the blog. Used as a part of complete social media marketing strategy, a well-written and informative blog helps position the writer/poster as a though leader and someone who shares valuable information. Our colleague, Chris Howay of Valiant Media (www.valiantmedia.com), shared the following attributes of an effective
Tips for an Effective Blog Read More »
The 26th anniversary of Doug Flutie’s last-second pass to beat powerhouse Miami of Florida is tomorrow. This feat of strength and desire is something we in business need to emulate. Especially in today’s environment–whatever that phrase has become. When it comes to putting yourself out there, there come times when you have to give it
Throwing the Hail Mary Pass Read More »
The Boy Scout slogan of “Be Prepared” couldn’t be more appropriate today. And it applies to networking more than we ever thought. Knowing who you are talking with and their background and business makes you memorable during your conversation. Let’s say you are going to meet a new contact for coffee. How do you prepare?
One of the most significant mistakes we make as networkers is to not follow up. In an effort to help cure this malaise, Relentless (with help from his colleague, Alice Dykeman), puts forth this list of six key steps in following up–so you will do it! The steps are otherwise known as the how, who,
The Six Steps of Following Up Read More »
Here is a short list of things we all do to sabotage our networking efforts: Lack of follow up Not listening No energy Not qualifying No planning Not having a basic presentation Poor communication Talking about features and not benefits Being afraid to talk to strangers Being a know-it-all That first one is the worst
Ten Common Networking Mistakes Read More »
The next time you are at an event, try this exercise: how many names can you remember of the people you’ve met? This serves two purposes: When you get home to log in your new-found contacts, you’ll be more apt to put in correct information. It also allows you to start the qualifying process of
A Powerful Tool: Your Memory Read More »
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