So, who are you, really? Are you the person you think you are in your own head? Or are you the person people think you are? Or are you the person that you are when you are just being yourself? This past week I heard Kenny Rogers (the singer not the pitcher) on NPR’s Fresh […]
The Three Yous: Being Who You Really Are Read More »
It can happen to any of us and probably has happened to many business owners: somebody steals from your company, you get involved in a lawsuit, a product fails or your company is subject to takeover. When something like that happens, timing and urgency become major factors when a company chooses how to respond. So,
Handling a Crisis Involving Your Business Read More »
Just about the time you think you are important or more important than something or somebody, an event or person comes along and proves otherwise. Whatever makes this point to you, step back and consider if something is really all that important for you to take it so seriously. In other words, know your role
Recently a friend asked me to help her prepare a workshop. The workshop was aimed at job seekers and how they can best use networking to help them get the job they want. Every job seeking campaign, as with every marketing and sales campaign relies on these four elements: Strategies. Targeting. Techniques and tools. Practice.
The Job Seekers Toolkit Read More »
Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for
Short, Spontaneous Marketing Videos Read More »
We’ve all done it at a meeting or at an event: dominated a conversation. It’s easy to do: someone (or no one) is talking, so you feel you have to fill the air. Well, why don’t you say a few choice words to start the conversation and step back? While you may like hearing yourself
Knowing When to Talk and When to Listen Read More »
The other night we were watching an MLB Network special with Bob Costas and Jerry Seinfeld that was an examination and discussion around the “Who’s On First?” comedy routine performed by Abbott and Costello. It is amazing how relevant this routine and the discussion is to networking. From working a room to starting and maintaining
Comedy, Conversation and Networking Read More »
So just why do you recommend someone? Is it because they recommended you? Do they owe you a favor? Do you owe them? Or do you genuinely value their work ethic and skills? Whatever the case, a recommendation really needs to be honest and sincere and be for an ethical reason. Seriously, would you recommend
Writing Recommendations Read More »
How many times do you have to present yourself to your clients and prospects before it really sinks in who you are and what you do? some say three times, others say six times. I had a friend in the PR business tell me one time it nine times (the “novena,” my Catholic friend would
Repetition and Being Recognized Read More »
As networkers, we are always looking for the next thing, that edge that will help us succeed further. This morning I happened upon a story about what successful people do before breakfast and it go me to thinking: Am I using my day to the fullest and best that I can? As it points out
Using Your Time Well Read More »
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