So you think a brochure is just a printed piece that you leave off for people to read or throw away? Wrong–what did it take to create that package? Recently, my client, Greg Farmer of Farmer Business Systems, reminded me just what creating his company brochure meant to him. “If you haven’t really created your […]
The Brochure Exercise Read More »
Everybody has an idea of what a chamber of commerce is. Whether it is from first-hand experience or urban lore and conjecture, we mostly think of a chamber in one of several ways. I was first introduced to chambers when my dad was a businessman in an Arizona small town. In those days (the 1950s)
What I’ve Learned After 18 Months At A Chamber of Commerce Read More »
This discussion never gets old. Business cards are your best and simplest introduction and have staying power. Take that, technology. While there have been a number of people who have tried variations of dumping the traditional little white card (card-sized CDs, Palm-Pilot bumping, et al), nothing seems to replace the original “calling card. So, beyond
Business Cards, Again Read More »
In the fall before the initial Big D BBQ Battle (even before it had its name), I was introduced by a friend in the non-profit segment to the development director of the North Texas Food Bank. Little did I realize at the time how important that introduction would become in the formulation of the mission
Inventing an Event: Heartstrings Read More »
When you choose a late April date for an outdoor event in Texas, consider that it might be a warm day. So, for the inaugural Big D BBQ Battle we knew we were going to need to provide water to our guests. And it needs to be iced. Our first avenue was to ask for
Inventing an Event: Water and Ice Read More »
It seems simple enough: the leader should be the voice. The one at the front should have the pipes to voice the organization’s image. Well, for us, it just happened to work out that way. The North Dallas Chamber’s partnership with Radio KAAM 770 for the Big D BBQ Battle meant we had to voice
Inventing an Event: Finding Your Voice Read More »
When I signed on to the North Dallas Chamber a year ago, one of my assignments from my new boss was a “BHAG.” BHAG, you say? Well what he really meant was a “Big Hairy Audacious Goal.” I think the term has it’s origin’s in Jim Collins’ book, “Good to Great.” So, over the next
Inventing an Event: The Big D BBQ Saga Read More »
We’ve all had to do it: the person we are looking for on the other end of the phone is note there and we end up “talking” with voicemail. That’s where you can either shine or fail. Please try for “shine.” Recently I had to recruit a group of people for a large event assignment.
Leaving a Credible Voicemail Read More »
Ok, that sounds like something you’d read on a dating site. Well, this is anything but a dating site. But if you did….oh, let’s get to the topic at hand. Recently I was charged with producing a large barbeque event. My life is BBQ 24/7 and, consequently, that initialism is in the front (and side
How to Meat People Read More »
Every once and a while we find ourselves listing, to use a nautical term, to one side or the other of our networking life. We’ve taken a turn to another type of business, we spend the bulk of our time with one group or our business has just flat fallen off. So, what do we
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