Networking

Your Online Identity: Using Your Middle Initial

In a world where many people share the same first and last name but not family, it is important to have a clear identity. Consider using your middle initial. Now, I can’t take complete credit for this: this really came from Mike D. Merrill, a social media consultant in Dallas with a history with Dell.

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Networking Basics: the Two “P’s” and Two “C’s”

These days we are caught up in social media and electronic communication. Yes, the are great tools for networking and marketing, but the basics never leave the process. Some things never change. As we tell our trade show clients: “if you do this right, you can sell on a bare piece of concrete.” Picture not

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Working Backward from “Yes”

This quote from the world of customer service works well in the universe of networking as well. Starting from a positive position is best. “Work backward from ‘yes’” comes from Chuck Greenberg, who, along with Nolan Ryan and a group of investors own the Texas Rangers Baseball Club. Recently, in a talk with customer service

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Relationship Management: Retaining a Client

It’s part of good relationship management: retaining that important client. I had a couple of lessons this week that helped me understand this concept. Statistics show that it costs more to gain a new client that it does to retain a client. Plus the longer you have a client, the better you understand their business,

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