Over the past month or so I have had projects that have required me to speak on the phone to people. While this may seem a novel thing to do in this age of email, texting, IM’ing, LinkedIn and other social media, when it came to getting an honest direct answer to my questions: It […]
We’ve all been to the event where the participants have the chance to give their elevator speech to the rest of the group. You stand up and recite your lines and more than half of the group invariably runs over the 30-second limit. What’s a good way to teach yourself to be brief, to the
Your Elevator Speech in 140 Characters Read More »
So, who are you, really? Are you the person you think you are in your own head? Or are you the person people think you are? Or are you the person that you are when you are just being yourself? This past week I heard Kenny Rogers (the singer not the pitcher) on NPR’s Fresh
The Three Yous: Being Who You Really Are Read More »
We all have a tendency to look for our next client by casting a wide net, when in reality we may already know them. Take a look through your current contacts list and evaluate if someone you already know could be your next customer. Seriously, it can happen. In my own experience, I can cite
You Already Know Your Next Client Read More »
Starting conversations with people you know can be hard enough. Striking up an exchange with a total stranger can be down right daunting. So, today’s post is about taking the first few steps toward starting a conversation at a networking event or social setting. The ideas upon which this concept is built are: Making first
Starting Conversations Read More »
It can happen to any of us and probably has happened to many business owners: somebody steals from your company, you get involved in a lawsuit, a product fails or your company is subject to takeover. When something like that happens, timing and urgency become major factors when a company chooses how to respond. So,
Handling a Crisis Involving Your Business Read More »
Just about the time you think you are important or more important than something or somebody, an event or person comes along and proves otherwise. Whatever makes this point to you, step back and consider if something is really all that important for you to take it so seriously. In other words, know your role
Recently a friend asked me to help her prepare a workshop. The workshop was aimed at job seekers and how they can best use networking to help them get the job they want. Every job seeking campaign, as with every marketing and sales campaign relies on these four elements: Strategies. Targeting. Techniques and tools. Practice.
The Job Seekers Toolkit Read More »
Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for
Short, Spontaneous Marketing Videos Read More »
For years our dog has usually awakened before us. And for years, Cathy has always been able to tell Decker to wait “five minutes.” He stops stretching and doing his morning snort routine and circles around and plunks down at our feet to sleep a bit longer. Usually more than five minutes. To him, time
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