Collaboration between your vendors–exhibit company and creative (ad) agency pays off with a consistent and dominant brand. At the recent Australian Air show (March 10-15, 2009), Aviall again demonstrated the leadership of having their exhibit partners collaborate with their agency. The booth was a shell scheme designed and outfitted by 2Heads of the UK and […]
Collaboration pays off Read More »
OK, so rubber chicken at lunch is not enough when it comes to making connections? Now we need to get out and drink in the early evening to make more connections? Seriously, when you extend your networking strategy beyond lunchtime, you get into a different crowd. Let’s face it, lunchtime isn’t for everyone, what with
Don’t forget that the beauty of trade shows is that they happen on a fixed date. That means you need to honor and obey the Ship Date. This is the day that all of your stuff–exhibit, collateral, giveaways and all other things that are destined for the show floor will be shipped out to the
The best quote of the day at a luncheon I attended yesterday was this one: “Stop pitching, start listening.” The presentation was on freelance marketing communications and how to get into, manage, and stay in the field. Much of teh discussion centered around service, rather than the product one sells. Hmmm….a common theme…. Let’s listen
Stop pitching, start listening Read More »
Let’s just follow this title with “don’t.” Everyone you encounter is really in your network. And everyone in your network is valuable. You never know who will lead you to new business or who you might lead to something. You never know who you are going to work with or work for. I remember parting
It is the basic tool of the networker. That 15- to 30-second collection of words that you say when asked about who you are and what you do. While many of us talk about it and use the term, how many of us have actually thought it through and have an elevator speech strategy? First,
The elevator speech Read More »
I walked the North Texas Golf Show on Saturday. While this isn’t IBS or CES, it is an example of trade show marketing in action. In addition to the few random observations I’ll record here, I couldn’t resist relating my friend Melinda’s question when I mentioned I’d be walking the show: “What does one do
As we all continue to network and connect with people, let’s not forget you are making and nurturing relationships. As with a garden, you need to tend water, fertilize, harvest and rework the soil. Water by regular contact with your network. Sincerely reach out to those in your circle. Top of mind is good. Give
Tending the garden Read More »
At this point in our business history, we are really all being asked to do more with less. We have to know when to draw the line, but it all about saving and not spending to excess in these tight time. I had a client ask me, for example, if I had to charge for
Sharpening the pencil Read More »
One of the satisfactions of networking is seeing it in action. I’ve been fortunate enough to be a part of putting people together for their mutual benefit as well as the well-being of a client of ours. Lynn Felhauer, the co-owner of The Graphic Edge, a graphic production company here in the DFW Metroplex, is
