An open letter to exhibit service companies: I heard a story today from one of your customers. They had a simple request to have some advice (verbal and/or written) given to them. And all you could do was try and manipulate the situation so that you could make a sale. Send your guy to do […]
Don’t just do things to drive revenue Read More »
We all are in a hurry these days to do whatever–find new contacts for business, service a client, run an errand, whatever. But don’t forget the important things: Courtesy and manners. Mostly saying please and thank you. I was reminded today about service– a lot due to the fact that today’s MLK Day is being
Be sure to say thank you Read More »
Yes, there ARE enough hours in the day. You never know who you are going to meet and where the conversation will take you. You also will find it difficult to know who you are going to work with and for in the lifetime. A networker should be relentless. It is your life. In these
You just never know Read More »
The other day I met with some friends who own a small business. And by small, I mean it is the two of them, a contract sales guy and their “1099” installation crew guys. In the landscaping business, they know they have to maximize what they do with their selling time. And they take it
Preparing for a show Read More »
Risk. At times I don’t understand the word or concept. Truth is, we all need to take more of it. When it comes to your program, look for the new, the different, the innovative. Don’t be afraid to do fewer shows better or leave a show that you go to “just because we’ve always gone.”
With the NRF show breaking today in New York City and the IBS show going in this week in Las Vegas, it is time to remember an important part of the in-and-out of a show: Do you know where and who your driver is? Make sure before you leave for your show and before you
I know, I know, Christmas is past and Santa’s gig of checking on good little girls and boys is done. However, today I was reminded by a friend of the importance of correct (and checked) manifests. Make sure what you want at the show in time for set up is shipped. And you have a
Make a list, check it twice Read More »
We all preach brand and consistent image, but here’s an example of carrying a theme through all media to make your image clear to your various audiences. Aviall is the world’s largest aviation parts supplier. They have a significant presence in trade media and utilize a large slate of trade shows, both international (Australian Air,
Carrying through on brand Read More »
The beat goes on with examples of why trade shows are important and the place to be: The International Auto Show opens in Detroit today. What with the US auto industry bailout being in the news and with technology being what it is–ever changing–what better place to be to either exhibit and market your products
One hundred. 100. One-zero-zero. A C-note. A 10×10 booth. CWT. I know in the realm of blogging, 100 isn’t a lot. But the number 100 has significance in the trade show industry. A 10×10 booth, the basic building block unit of a trade show floor, is 100 square feet. Everything on a floor is based
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