Stay focused
No matter what, keep your eye on the ball. There are many distractions in this business world and you have to not be distracted by the latest tool, the wrong person or the things that waste time. Be there and be square. Relentless
Tradeoffs
When trying to work within your budget, always consider every item: Do I really need an internet connection? How many days do I need someone on site to support me? Do I have to set (or tear down) the exhibit on Saturday, Sunday or after hours (can I do this on straight time?)? Can I
Co-opetition
How often have you been in the presence of your competitors? Whether it is at a trade show or networking event or in a lobby awaiting an interview, we’ve all been around those we are competing with. What should you do? How about make friends and be courteous? Flys and honey and all that aside,
On-site support
After all of the prep work to get a show (or program) together, it can’t fall apart in execution. Being on show site is the best move you can make to ensure success. Recently, due to cost constraints, a client was asked if they had to choose between an internet connection and a few extra
Managing your volunteer efforts
It is the best of things to do: you help an organization by lending them your skills. You get the satisfaction of having helped further a cause or organization. However, it has it’s pitfalls. Remember, you aren’t being paid and it can’t (shouldn’t) infringe on your work time (if you have one; if you are
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A great example of personal brand
Jamey Wozniak is the best example I’ve seen in sometime of someone doing two things well: Creating and managing her personal brand Using her skills to transition from one career to another Jamey is the owner of Joe’s Hitch, Trailer and Truck Accessories in Dallas. This former human resources professional really took a sharp turn
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The Three Ps
My colleague, Rob Brown, reminded me of another mantra for networkers and business seekers: the three Ps. Patience Persistence Passion Patience. Good things come to those of us who wait. It is really true. Persistence. Keep at it. Don’t be rude or impolite, but keep at it. Passion. It’s worth your time and energy, go
Working toward face to face
The recent wave of social media tools lend themselves directly to the trade show experience. The fact is, social networking leads to face-to-face networking. Face-to-face networking happens in the trade show selling environment. Savvy trade show marketers will link the two types of media to enlarge their sphere of influence and increase sales. Reaching out
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More on personal brand
From a seminar this morning on social media (where it is critical to manage your personal brand): We are all brokers of three things: Knowledge Resources Relationships Equal parts of these are the fuel of networking, marketing and sales. Relentless Thanks to Sean Piket, president of the Dallas SMEI chapter
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Having a plan and philosophy
A client just shared with me her internal trade show program plan. Great stuff and shows vision. While it has the requisite charts and graphs showing costs and shows and timelines, it also includes direction, how vendors are managed and a long-term expectation of where the program is headed. This helps as a directional tool,
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