A client just shared with me her internal trade show program plan. Great stuff and shows vision. While it has the requisite charts and graphs showing costs and shows and timelines, it also includes direction, how vendors are managed and a long-term expectation of where the program is headed. This helps as a directional tool, […]
Having a plan and philosophy Read More »
As I look down into my morning cereal bowl, I realize: I am eating alone. That Ferrazi guy has it right, “Never Eat Alone.” It is the best use of time, working through meals. Let’s face it, we’re all pressed for time and taking time to meet and talk over a meal makes tremendous sense.
As those of you who follow this space know, our basic theme is “It’s Not About You.” Thank you, Kim Young! She knows, realizes and repeats this! I attended Ms. Young’s “Facebook, Twitter & All Things Social” at the Center for Nonprofit Management in Dallas yesterday. There, on a page headed “Secrets of social media…”
Repeating the Mantra Read More »
In order for us, as a trade show suppliers, to provide the best solution for our clients, we MUST know their business. That is, will the exhibit we provide work with the goals the client has set for the show and their company? If we think we are just filling a space we are wrong.
Knowing more about your client’s business Read More »
Networking can lead to lots of experiences. One of the things we can do is influence others in a positive way. In a story written in this week’s Sports Illustrated (the July 27 issue), Phil Taylor tells the story of Ryan Nece, a journeyman NFL player. Not a big star, Nece is an out-of-work linebacker
The Positive Side of Networking Read More »
This past weekend, I was contacted by a former colleague of mine from Honeywell. He reminded me of a conversation we had had a number of years ago about the value of trade shows. He wrote that over the years he has learned that a trade show was “a place where we could interact with
The Trade Show Experience Read More »
It’s been said before in this space, but it came up again this past weekend: we really don’t know the width and breadth of our networks. A colleague from my Honeywell days wrote to me. It seems he had interviewed a former client of mine and she was in my network. He didn’t know her,
Our colleague, Ann Ranson, recently heard a talk from networking guru, Keith Ferrazzi (the author of “Never Eat Alone”). While Keith was promoting his new book, he did come up with some great ideas important to our networking skills. Ann reports: “I loved hearing Keith Ferrazzi (this past week) on the Leading News monthly conference
A colleague reports: Who’s Got Your Back? Read More »
Our colleague, Linda Musgrove, AKA the Trade Show Teacher, posted a recent video on YouTube. In it she outlines the top reasons to attend trade shows: Reach prospects. It’s the best way to reach more prospects for fewer dollars Face-to-face interaction. You can learn more from people in less time meeting them in person. Showing
A colleague reports: Why Exhibit at Trade Shows? Read More »
Recently a colleague related a story about a client’s confusion over a show. There are a number of shows in several industries that have similar names. In this example, the client thought they were going to the Dubai Air Show, when in fact, they had booked space at the Dubai Airports Show. The former is
At the right show? Read More »
