After all of the prep work to get a show (or program) together, it can’t fall apart in execution. Being on show site is the best move you can make to ensure success. Recently, due to cost constraints, a client was asked if they had to choose between an internet connection and a few extra […]
It is the best of things to do: you help an organization by lending them your skills. You get the satisfaction of having helped further a cause or organization. However, it has it’s pitfalls. Remember, you aren’t being paid and it can’t (shouldn’t) infringe on your work time (if you have one; if you are
Managing your volunteer efforts Read More »
Jamey Wozniak is the best example I’ve seen in sometime of someone doing two things well: Creating and managing her personal brand Using her skills to transition from one career to another Jamey is the owner of Joe’s Hitch, Trailer and Truck Accessories in Dallas. This former human resources professional really took a sharp turn
A great example of personal brand Read More »
My colleague, Rob Brown, reminded me of another mantra for networkers and business seekers: the three Ps. Patience Persistence Passion Patience. Good things come to those of us who wait. It is really true. Persistence. Keep at it. Don’t be rude or impolite, but keep at it. Passion. It’s worth your time and energy, go
The recent wave of social media tools lend themselves directly to the trade show experience. The fact is, social networking leads to face-to-face networking. Face-to-face networking happens in the trade show selling environment. Savvy trade show marketers will link the two types of media to enlarge their sphere of influence and increase sales. Reaching out
Working toward face to face Read More »
From a seminar this morning on social media (where it is critical to manage your personal brand): We are all brokers of three things: Knowledge Resources Relationships Equal parts of these are the fuel of networking, marketing and sales. Relentless Thanks to Sean Piket, president of the Dallas SMEI chapter
More on personal brand Read More »
A client just shared with me her internal trade show program plan. Great stuff and shows vision. While it has the requisite charts and graphs showing costs and shows and timelines, it also includes direction, how vendors are managed and a long-term expectation of where the program is headed. This helps as a directional tool,
Having a plan and philosophy Read More »
As I look down into my morning cereal bowl, I realize: I am eating alone. That Ferrazi guy has it right, “Never Eat Alone.” It is the best use of time, working through meals. Let’s face it, we’re all pressed for time and taking time to meet and talk over a meal makes tremendous sense.
As those of you who follow this space know, our basic theme is “It’s Not About You.” Thank you, Kim Young! She knows, realizes and repeats this! I attended Ms. Young’s “Facebook, Twitter & All Things Social” at the Center for Nonprofit Management in Dallas yesterday. There, on a page headed “Secrets of social media…”
Repeating the Mantra Read More »
In order for us, as a trade show suppliers, to provide the best solution for our clients, we MUST know their business. That is, will the exhibit we provide work with the goals the client has set for the show and their company? If we think we are just filling a space we are wrong.
Knowing more about your client’s business Read More »
