This past week I spent an afternoon at my client’s exhibit house with them and the exhibit house rep. We’re making progress on our “portfolio” exhibit. We lined up the parts and pieces and got out the tape measure and sketch pad. We paced off the 20×30 space and helped the client visualize the scale […]
Putting Together an Exhibit from Stray Pieces, Part II Read More »
Somebody asks you a question–and you don’t know the answer. What do you do? Make something up? Take an educated guest? Use a lifeline? Admit you don’t know–but will get back to them? Actually, the last option is the best in my view. It is the truth (always easiest to remember) and it sets you
Admitting what you don’t know Read More »
We’ve all been asked if we are or described ourselves as self starters. You know, the person who can find the wherewithall to start from scratch or with nothing to get a project or task going and then see it through to completion. But are we really? There are some real real-life tests of this.
Are You Really a Self Starter? Read More »
In choosing an event to attend, don’t always go by the price. Consider the audience, the location, time of day and who invited you (so you can gauge other attendees). I’ll give you two examples: A local chapter of a professional organization holds monthly happy hours. The locations are fun, the parking is free, I
The ROI of an event Read More »
We coming up on 60 days before our next show and my client an I have a challenge: finding an exhibit. My client’s problem is common: every few years on their show schedule there is a conflict between two major shos. Both demand the use of the custom properties, but one market prevails. One way
Putting Together an Exhibit from Stray Pieces Read More »
Rules can be applied from many different disciplines to networking. In Sunday’s Dallas Morning News, Jean-Jacques Taylor recounted the 11 rules former Cowboys’ coach Bill Parcells gave to QB Tony Romo. Some license has been taken, but the intent is similar. Ignore the opinions of others. Like QBs, we all get credit or blame for
11 Rules from Bill Parcells Read More »
After returning from the EXHIBITOR Show in Las Vegas last week, I’ve come to the (mixed) conclusion that the trade show industry isn’t dead. It’s just trying to figure things out before moving on. The good news is that I sat in classes that had anywhere from 100 to 140 people. Of those people (as
The Industry Isn’t Dead Read More »
There are a number of popular press stories lately on social media. Mainstream writers, who haven’t already discovered the tool, are now just getting into it and writing about it. And discovering interesting things about themselves, the tools and the reaction to the whole trend. My neighbor, Rick Wamre, the publisher of Advocate Magazine (www.advocatemag.com)
Social Media and Networking Read More »
This past week at the EXHIBITOR Show in Las Vegas, I had a real lesson in remembering and being remembered. Walking down the aisle in the trade show part of the event, I passed by a company I have known since I started producing trade shows. And who should stride out from the booth but
Remembering and Being Remembered Read More »
The end of a first day of a conference usually means a welcome reception. At this year’s Exhibitor’s show in Vegas, it was a good group fueled by fresh ideas and conversation. Remember a few guidelines when working a room: Be polite, listen and share Always have business cards Spend more time talking and meeting
Working Receptions Read More »
