The other day I had a short conversation with a client about trade show graphics. It seems she was having a bit of a battle with her art department about the format and formula of the graphics going into her new trade show booth. One of the biggest problems was consistency. As we sat talking,
Simple Primer on Creating Graphics Read More »
Recently our colleague, Jeff VandenHoek, attended and review the 2011 AIA Conference and Exhibition in New Orleans. He filed this report for us. ************************************ The show seemed a lot friendlier this year in terms of the layout. Rather than being split into different halls, as it was in Miami, it felt more inclusive or consolidated
Report from the Field: American Institute of Architects (AIA) Conference and Exhibit Read More »
Networking isn’t just for sales or to be done outside the walls of a company. I had a lesson in what it can (or can’t) do recently. At, of all places, my car dealer. My recently purchased car was due for its first oil change. All was going well until the service manager came to
Intra-Company Networking Read More »
Many companies make the statement “our people are our most important asset.” And then treat them as disposable parts and pieces. While a business must run in the black, saying one thing and doing another is the issue at hand. As it is in networking as well. Over the past number of weeks I have
Really Valuing People Read More »
With the death this past week of Peter Falk, one of his obituaries read like a primer on networking. Best known as Columbo, Mr. Falk was eulogized by Associate Press Writer Frazier Moore. In his story Mr. Moore points out not just the usual “born-lived-died” facts, but he talks about the essence of the characters
There has always been confusion around the term business development. How many times have you heard someone put the title of business development director on their sales manager? There really is a difference between business development and sales. Just as there is a difference between networking and selling. While speaking to my long-time colleague, Scott
Business Development Read More »
It is held every other year in June at the field where Charles Lindbergh landed in 1927. So the Paris Air Show at LeBourget kicks off today. Our colleague, Kimberly Williamson of Aviall, is on site and filed this initial report: “Things are incredibly busy in Paris,” Kimberly reports. “Hall 4 is packed with exhibitors
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When it comes to establishing a relationship, there is a pattern we see over and over. This is not scientific by any means, but in my experience and that of networking colleagues, we see these steps in this order in many different situations. From business to social to dating interactions, the establishment of a relationship
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At a recent mayoral discussion (couldn’t really call it a debate) between Mike Rawlings and David Kunkle at the North Dallas Chamber, Rawlings drew an example that has application to general marketing and networking. The three M’s of successful management of a city (or any business, for that matter) are: Metrics Mirroring Marketing Metrics are
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For some, it’s unknown territory. For others, it is fertile ground for finding leads and expanding their networks. Yes, trade show aisles are a good place to be looking for new business and contacts. Really. One of the best at this is Kinsley Jones of Churchill Terry Associates. Kin and I spent some time talking
