At a recent mayoral discussion (couldn’t really call it a debate) between Mike Rawlings and David Kunkle at the North Dallas Chamber, Rawlings drew an example that has application to general marketing and networking. The three M’s of successful management of a city (or any business, for that matter) are: Metrics Mirroring Marketing Metrics are […]
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For some, it’s unknown territory. For others, it is fertile ground for finding leads and expanding their networks. Yes, trade show aisles are a good place to be looking for new business and contacts. Really. One of the best at this is Kinsley Jones of Churchill Terry Associates. Kin and I spent some time talking
In one of the latest issues of D Magazine, there is a story about the widow of Fred Baron, a long-time attorney and adviser in the Dallas area. While it was an interesting interview and profile of Lisa Blue Baron, what her late husband left her with was the most striking part of the story.
Three Life Lessons Read More »
There are lots of ways to build a network and lots of reasons, too. I heard this list not that long ago in a session at –where else–a chamber of commerce: Exposure. You gain exposure for you and your business at chamber events and contacts. Access to decisionmakers. Mayors, city councilpeople and otehr civic officeholders
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When the chips were down and a real traffic-generating promotion was needed, Retalix looked to the gaming tables at the Mirage Hotel Casino in Las Vegas for inspiration in advance of the NACStech show. “The mailer resulted in more of a response than we expected,” Brad Prizer said. Brad is the VP of Marketing at
Using Chips to Gather Leads Read More »
Work rules for laborers vary from city to city and facility to facility. Even within the same city rules can be different for the same work. For example, here in Las Vegas, the rules for how things are rigged from the ceiling are different between the Mirage Hotel and the Las Vegas Convention Center. At
Knowing the Work Rules Read More »
It is an age-old paradigm. New methods of connecting can surface, but why people do business with others doesn’t seem to change. People do business with others that they know, like and trust. Knowing someone takes time. Over time, you get know what they mean when they say certain things, how they act in certain
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In choosing an exhibit company to be your strategic 3D marketing collaborator, you need to look for and feel comfortable with these three elements: Business competence Design and fabrication capability Chemistry and compatibility While the weighting will be different for each trade show manager and/or marketing manager, this really is the three-legged stool of the
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While we all like to think we have all of the expertise and talent necessary to run our businesses within the walls of our company, there comes a time when you need to find outside help. Having strategic partnerships with key suppliers and providers of services and products is wise move, given we are all
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Being remembered is tough, particularly given the complexity and onslaught of today’s many channels of media. How can you make yourself remembered in an important conversation? Yes, the usual things of first impressions: dress, smile, attitude, courtesy, ease of conversation. But what will help you be remembered when the time comes for your conversation partner
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