It is an age-old paradigm. New methods of connecting can surface, but why people do business with others doesn’t seem to change. People do business with others that they know, like and trust. Knowing someone takes time. Over time, you get know what they mean when they say certain things, how they act in certain […]
Why People Do Business with Other People Read More »
In choosing an exhibit company to be your strategic 3D marketing collaborator, you need to look for and feel comfortable with these three elements: Business competence Design and fabrication capability Chemistry and compatibility While the weighting will be different for each trade show manager and/or marketing manager, this really is the three-legged stool of the
What to Look for In an Exhibit Partner Read More »
While we all like to think we have all of the expertise and talent necessary to run our businesses within the walls of our company, there comes a time when you need to find outside help. Having strategic partnerships with key suppliers and providers of services and products is wise move, given we are all
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Being remembered is tough, particularly given the complexity and onslaught of today’s many channels of media. How can you make yourself remembered in an important conversation? Yes, the usual things of first impressions: dress, smile, attitude, courtesy, ease of conversation. But what will help you be remembered when the time comes for your conversation partner
Remembering Orange Julius and Other Conversation Starters Read More »
Last evening I had the chance to sit and talk with a group of video producers. I was impressed with their approach to their craft. “We have to understand all of the phases of what it takes to produce a film or video,” Tomas said. “It all sort of melts together at some point.” That
Be a Student of Your Craft Read More »
We all have reasons for why we do things. Some are public and some are private. In this day and age of everything being public, we seem to tell all as we go about our social-media driven lives. We get up and post. We post throughout the day. And end our days with a post.
Why I Quit High School Wrestling Read More »
In the course of explaining what makes a good networker, the word “passion” surfaces. Having a passion for what you do surpasses anything else. Knowledge and skill is enhanced by passion. My case in point: Mike Nesuda and Commercial Wood Specialties of Dallas. One great loss of this cycle of our economy is the loss
Having Passion for What You Do Read More »
Our colleague and friend, Worldwide Wes Bates, recently returned from the Healthcare Information Management Systems Society (HIMSS) trade show and conference. He filed this report for our blog. *********************** Java! Java! Java! If that’s what you crave then get your fix at the 2011 Healthcare Information and Management Systems Society (HIMSS) Annual Conference & Exhibition
Report from the Field: Coffee and Healthcare IT Dominate as HIMSS Turns 50 Read More »
Back in the silent movie days there were two icons of the silver screen that defined comedy. And in their own way, defined networking today. Buster Keaton was the sad sack of movie comedy. One historian has said “he was a still thing with the world moving around him.” He stood in place while buildings
Are You Keaton or Chaplin? Read More »
Over the last few days I have been reminded of a few basic rules regarding responding to a customer. Answer the question clearly and directly. Listen carefully to the response. Continue the dialog if appropriate. Remember IT IS NOT ABOUT YOU (Sorry, don’t mean to shout). When the question is posed carefully consider, but not
Responding to the Customer Read More »
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