Creating the right environment for your peers, colleagues, friends and acquaintances in which to interact can be a tall order. Creating that same environment as a way to recruit new members adds to the challenge. Over the past few years, the Dallas chapter of the International Association of Business Communicators (IABC) have created a simple
A Working Formula for a Networking Happy Hour Read More »
How many times do you have to present yourself to your clients and prospects before it really sinks in who you are and what you do? some say three times, others say six times. I had a friend in the PR business tell me one time it nine times (the “novena,” my Catholic friend would
Repetition and Being Recognized Read More »
As networkers, we are always looking for the next thing, that edge that will help us succeed further. This morning I happened upon a story about what successful people do before breakfast and it go me to thinking: Am I using my day to the fullest and best that I can? As it points out
Using Your Time Well Read More »
Recently I’ve been working with several clients in the evaluation of their exhibit partner. I’ll have to say after these exercises, the words partner and strategic, while bandied about, don’t apply. The biggest issue as I see it, is that their final invoice doesn’t track with the rest of the process. For example, there is
The Accurate Invoice Read More »
As we all know, the spoken word has power. Hearing someone’s voice out loud and in person is half of a conversation–what real networking is all about. But when you can’t reach someone in person, we resort to using other tools. You are reading this blog right now as an alternative to being in the
Podcasts as an Outreach Read More »
In a recent conversation with my friend and colleague, Kin Jones, we talked about something that most companies using exhibit marketing encounter: going to a show just to go. “Prior to this year’s NAB show (National Association of Broadcasters), one of my clients had a change of heart about going,” Kin said. “It was the
How to Avoid Being Conspicuously Absent Read More »
Any preparation you can do before a show can save you time and money. Staging your freight as it arrives is a way to save both and is well worth your time. I arrived early for the NACStech show here in Nashville. On the Sunday before the show set for a Monday set up day
The other day I had the opportunity to spend time with an elderly relative. The experience was humbling to say the least. But more importantly it taught me a lesson instantly. I had to listen carefully and patiently and formulate clear responses. The experience helped me understand the importance of paying attention to the one
The latest edition of NACStech, the C-Store technology store show and conference, is setting today and tomorrow. We’re readying for a Tuesday afternoon opening. Not sure what to make of this show. It’s participation goes up and down with the times. The usual players are here–NCR, Retalix, Pinnacle, Verifone–but the floor is made up of
NACStech 2012 Opens Read More »
Some call it a preview or a viewing. They can be formal or not so formal. The bottom line is that looking at your exhibit before it is packed to be shipped is a good idea. It will save you pain at a later (read that: on the show floor) time. Setting up your booth
The Pre-Show Set Up Read More »
