As we all know, the spoken word has power. Hearing someone’s voice out loud and in person is half of a conversation–what real networking is all about. But when you can’t reach someone in person, we resort to using other tools. You are reading this blog right now as an alternative to being in the […]
Podcasts as an Outreach Read More »
In a recent conversation with my friend and colleague, Kin Jones, we talked about something that most companies using exhibit marketing encounter: going to a show just to go. “Prior to this year’s NAB show (National Association of Broadcasters), one of my clients had a change of heart about going,” Kin said. “It was the
How to Avoid Being Conspicuously Absent Read More »
Any preparation you can do before a show can save you time and money. Staging your freight as it arrives is a way to save both and is well worth your time. I arrived early for the NACStech show here in Nashville. On the Sunday before the show set for a Monday set up day
The other day I had the opportunity to spend time with an elderly relative. The experience was humbling to say the least. But more importantly it taught me a lesson instantly. I had to listen carefully and patiently and formulate clear responses. The experience helped me understand the importance of paying attention to the one
The latest edition of NACStech, the C-Store technology store show and conference, is setting today and tomorrow. We’re readying for a Tuesday afternoon opening. Not sure what to make of this show. It’s participation goes up and down with the times. The usual players are here–NCR, Retalix, Pinnacle, Verifone–but the floor is made up of
NACStech 2012 Opens Read More »
Some call it a preview or a viewing. They can be formal or not so formal. The bottom line is that looking at your exhibit before it is packed to be shipped is a good idea. It will save you pain at a later (read that: on the show floor) time. Setting up your booth
The Pre-Show Set Up Read More »
You are an effective networker and you have a personal brand–can you build one without detracting from the other? There are four elements that make up your personal brand within a networking context: Being a listener. How you dress and your outward appearance. What makes you different or your collective differentiators. Making a strong first
Building Your Personal Networking Brand Read More »
The exhibit industry is trying many things to transform itself and, in many ways, survive. The latest example I’ve seen is the 2012 FMI Show. While this show has been around a good many years, it has undergone a number of changes: change of venue, co-marketing and branding with other shows, an apparent focus to
Report from the Field: FMI 2012 Read More »
The most valuable thing you can do in a networking situation is pay attention. Not just to the people you are engaging, but to your surroundings. The short list of things that comprise this concept: Listening and hearing. Speaking carefully and sparingly. Focusing. Being aware of your time without being distracted. Listening and hearing are
It is both the simplest and most complex thing you can do all at the same time. Picking the date the truck leaves and arrives at a trade show. On the surface, this seems like a simple thing. However, you must know several things first: Are you going to the advanced freight warehouse? Are you
Picking a Ship Date Read More »
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