The most recent edition of the North American Spine Surgeons (NASS) conference and trade show was in Dallas in October. I had the chance to walk the floor and note some trends and see some examples. Walking the floor with my colleagues from Imagecraft Exhibits, I was able to see and talk about a broad […]
Report from the Field: NASS Show Read More »
Vetting, or researching, potential exhibit marketing partners is really at the front and center of the process of either building, buying or leasing a trade show exhibit. Leading this process, after creating the list, is picking up the phone or crashing the keyboard to ask the vettee;’s references what they think of them. A word
The RFI/RFP Process: Vetting Potential Partners Read More »
Over the past month or so I have had projects that have required me to speak on the phone to people. While this may seem a novel thing to do in this age of email, texting, IM’ing, LinkedIn and other social media, when it came to getting an honest direct answer to my questions: It
Promoting your company is a never ending job. It involves a lot of details and it certainly helps to have an identity. But what if you had to promote your company without revealing anything about the people who run it? This was the challenge faced by my colleagues at Burst Outdoor Event Structures. While I
Case Study: Burst Outdoor Event Structures Read More »
We’ve all been to the event where the participants have the chance to give their elevator speech to the rest of the group. You stand up and recite your lines and more than half of the group invariably runs over the 30-second limit. What’s a good way to teach yourself to be brief, to the
Your Elevator Speech in 140 Characters Read More »
So, who are you, really? Are you the person you think you are in your own head? Or are you the person people think you are? Or are you the person that you are when you are just being yourself? This past week I heard Kenny Rogers (the singer not the pitcher) on NPR’s Fresh
The Three Yous: Being Who You Really Are Read More »
As you move toward choosing a new strategic dimensional marketing partner you really need to think about the end in the beginning. While there is a defined process for the requests for information and proposal (the RFI and RFP respectively), before you wade into that process decide IF and WHY you want to do this.
The RFI/RFP Process: A Preamble Read More »
Portables, bannerstands, fabric backdrops, booth-in-a-box, inflatables, spiderwebs, tabletops, table throws. OK, where is this going? Well, those are all either types of or names for small exhibits. You know, the things your sales people either borrow or rent from you, the exhibit manager, or come up with themselves so they can go to the local
Taking Control of the Gnat You Cannot Swat Away: Small Exhibits Read More »
We all have a tendency to look for our next client by casting a wide net, when in reality we may already know them. Take a look through your current contacts list and evaluate if someone you already know could be your next customer. Seriously, it can happen. In my own experience, I can cite
You Already Know Your Next Client Read More »
Starting conversations with people you know can be hard enough. Striking up an exchange with a total stranger can be down right daunting. So, today’s post is about taking the first few steps toward starting a conversation at a networking event or social setting. The ideas upon which this concept is built are: Making first
Starting Conversations Read More »
