Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for […]
Short, Spontaneous Marketing Videos Read More »
For years our dog has usually awakened before us. And for years, Cathy has always been able to tell Decker to wait “five minutes.” He stops stretching and doing his morning snort routine and circles around and plunks down at our feet to sleep a bit longer. Usually more than five minutes. To him, time
We’ve all done it at a meeting or at an event: dominated a conversation. It’s easy to do: someone (or no one) is talking, so you feel you have to fill the air. Well, why don’t you say a few choice words to start the conversation and step back? While you may like hearing yourself
Knowing When to Talk and When to Listen Read More »
The other night we were watching an MLB Network special with Bob Costas and Jerry Seinfeld that was an examination and discussion around the “Who’s On First?” comedy routine performed by Abbott and Costello. It is amazing how relevant this routine and the discussion is to networking. From working a room to starting and maintaining
Comedy, Conversation and Networking Read More »
“Hi, I’m here for the networking event.” “Sure. Are you a member of non-member? Non-members are $15.” “Ok. Here’s my credit card.” “Sorry. We only take cash or a check.” This last line was followed by silence. A long silence. In this day and age of Square and PayPal and other mobile POS solutions, they
Lessons from the line at a networking event Read More »
So just why do you recommend someone? Is it because they recommended you? Do they owe you a favor? Do you owe them? Or do you genuinely value their work ethic and skills? Whatever the case, a recommendation really needs to be honest and sincere and be for an ethical reason. Seriously, would you recommend
Writing Recommendations Read More »
Creating the right environment for your peers, colleagues, friends and acquaintances in which to interact can be a tall order. Creating that same environment as a way to recruit new members adds to the challenge. Over the past few years, the Dallas chapter of the International Association of Business Communicators (IABC) have created a simple
A Working Formula for a Networking Happy Hour Read More »
How many times do you have to present yourself to your clients and prospects before it really sinks in who you are and what you do? some say three times, others say six times. I had a friend in the PR business tell me one time it nine times (the “novena,” my Catholic friend would
Repetition and Being Recognized Read More »
As networkers, we are always looking for the next thing, that edge that will help us succeed further. This morning I happened upon a story about what successful people do before breakfast and it go me to thinking: Am I using my day to the fullest and best that I can? As it points out
Using Your Time Well Read More »
Recently I’ve been working with several clients in the evaluation of their exhibit partner. I’ll have to say after these exercises, the words partner and strategic, while bandied about, don’t apply. The biggest issue as I see it, is that their final invoice doesn’t track with the rest of the process. For example, there is
The Accurate Invoice Read More »
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