To be an effective networker you need to be armed with stories. Stories help you connect and make points with your fellow networkers so that they can relate to you and you to them. Stories have a beginning, a middle and an end. But they also need to be relevant to who you are talking […]
Five Things to Remember in Networking: Storytelling Read More »
At a recent mayoral discussion (couldn’t really call it a debate) between Mike Rawlings and David Kunkle at the North Dallas Chamber, Rawlings drew an example that has application to general marketing and networking. The three M’s of successful management of a city (or any business, for that matter) are: Metrics Mirroring Marketing Metrics are
The 3 M’s of Successful Management Read More »
In the course of explaining what makes a good networker, the word “passion” surfaces. Having a passion for what you do surpasses anything else. Knowledge and skill is enhanced by passion. My case in point: Mike Nesuda and Commercial Wood Specialties of Dallas. One great loss of this cycle of our economy is the loss
Having Passion for What You Do Read More »
She’s at it again: our good friend and business associate, Jamey Wozniak, the Joe’s Hitches’ gal, reports from the Specialty Equipment Market Association (SEMA) in Las Vegas. ************** I can’t believe this is my 4th trek to the SEMA show. This is where you’ll see the most innovative, creative and downright astonishing, decked-out cars and
Report from the Field: SEMA 2010 Read More »
The differentiator for so many businesses these days isn’t your product, it is the service presenting and supporting it. We see it time and again in many industries from automobiles to restaurants to consumer products. But it really works in baseball. The Texas Rangers use a simple four-point formula for their entire staff on a
Four Pillars of Customer Service from a Baseball Team Read More »
There are a number of popular press stories lately on social media. Mainstream writers, who haven’t already discovered the tool, are now just getting into it and writing about it. And discovering interesting things about themselves, the tools and the reaction to the whole trend. My neighbor, Rick Wamre, the publisher of Advocate Magazine (www.advocatemag.com)
Social Media and Networking Read More »
From a seminar this morning on social media (where it is critical to manage your personal brand): We are all brokers of three things: Knowledge Resources Relationships Equal parts of these are the fuel of networking, marketing and sales. Relentless Thanks to Sean Piket, president of the Dallas SMEI chapter
More on personal brand Read More »
Trade show program properties many times are engineered to do double or triple duty. That is, can your properties be set in multiple configurations–10×20, 20×20, 30×40–while still maintaining the look and feel of the brand and the company? A variation of this is a property that can be configured and shaped into different sizes and
The convertible exhibit Read More »
Yesterday I had the good fortune to be able to spend some time with one of Dallas’ leading business people, Gail Warrior-Lawrence. As a part of our duties as volunteers for the North Dallas Chamber, my colleague, Bob Trice of New York Life, and I interviewed Ms. Warrior-Lawrence for the NDCC Business of the Year
Loyalty and integrity Read More »
Today I heard one of the more positive speakers I’ve heard in some time. And he used a device that can be trite, but he made it work. The old “how are you today” asked to a crowded room. When Vince Puente of Dallas’ Southwest Office Systems asked the group at the North Dallas Chamber
