Strategy Archives - Page 4 of 6 - Relentless: Writer | Strategist

Report from the Field: American Institute of Architects (AIA) Conference and Exhibit

Examples, Management, Strategy, Trade Shows / By Paul E. Maynard / 2 minutes of reading

Jul 29 2011

Recently our colleague, Jeff VandenHoek, attended and review the 2011 AIA Conference and Exhibition in New Orleans. He filed this report for us. ************************************ The show seemed a lot friendlier this year in terms of the layout. Rather than being split into different halls, as it was in Miami, it felt more inclusive or consolidated […]

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Choosing a Strategic Partner

Marketing, Strategy, Trade Shows / By Paul E. Maynard / 2 minutes of reading

Apr 27 2011

While we all like to think we have all of the expertise and talent necessary to run our businesses within the walls of our company, there comes a time when you need to find outside help. Having strategic partnerships with key suppliers and providers of services and products is wise move, given we are all

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Report from the Field: National Retail Federation

Management, Strategy, Trade Shows / By Paul E. Maynard / 3 minutes of reading

Jan 31 2011

Our own Worldwide Wes, Wes Bates of Fujitsu America, recently attended the National Retail Federation (NRF) trade show in New York City. He files this report: 2011 is off and running! Here we are, not even a full month into the year and I am already putting the wraps on the first trade show. The

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Report from the Field: SEMA 2010

Examples, Strategy, Trade Shows / By Paul E. Maynard / 3 minutes of reading

Nov 17 2010

She’s at it again: our good friend and business associate, Jamey Wozniak, the Joe’s Hitches’ gal, reports from the Specialty Equipment Market Association (SEMA) in Las Vegas. ************** I can’t believe this is my 4th trek to the SEMA show. This is where you’ll see the most innovative, creative and downright astonishing, decked-out cars and

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Report from the Field: A New World at Oracle Open World

Examples, Strategy, Trade Shows / By Paul E. Maynard / 3 minutes of reading

Nov 15 2010

Recently, our colleague, Wes Bates of Fujitsu America, attended and toured the Oracle Open World trade show in San Francisco. Here is the first of several reports from Wes. ************************** On my flight back from San Francisco, my mind was focused on two things: how sore my feet were from so much walking around a

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The Postmortem

Management, Marketing, Strategy, Trade Shows / By Paul E. Maynard / 1 minute of reading

Oct 15 2010

It really isn’t as final as it sounds. But it is one of the final things you do after you return from a show. You need to look back and assess the show so you have some lessons learned for future shows. The basic elements of a postmortem to consider are: Call a meeting of

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Really now,…..

Examples, Graphics, Management, Marketing, Strategy, Trade Shows / By Paul E. Maynard / 1 minute of reading

Oct 8 2010

…..did you really think show attendees wouldn’t notice your makeshift demo? Anybody else seen a suitcase demo propped up on a chair before at a show? TTSG

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Starting the Postmortem Discussion

Examples, Logistics, Management, Strategy, Trade Shows / By Paul E. Maynard / 2 minutes of reading

Oct 7 2010

It starts at the show–usually during set up: the “what-worked-what didn’t” list. This list is comprised of the items that you need to improve or fix but also the things that did work. For example, on the NACS show we are in the midst of today, there are a number of fixes we had to

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Collaborating and Connecting

Logistics, Management, Relationships, Strategy, Trade Shows / By Paul E. Maynard / 1 minute of reading

Oct 6 2010

It is why we network: collaborating and connecting. At a recent trade show I had a conversation over a meal with two people in my network. Now, I see these guys for longer periods maybe twice a year. But when we do connect we spend hours together getting the exhibit assembled and show ready at

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Attention to Detail

Logistics, Management, Strategy, Trade Shows / By Paul E. Maynard / 1 minute of reading

Oct 5 2010

Are the lights the right color? Are the monitors paired correctly? Is that graphic hung right? It is the devil–details are, that it. It’s getting close to show time and it seems time and motion slow down while the clock is spinning. The first day of set up with the major structure going up went

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