We’ve all done it (or at least thought about it): packing before show hours are over and being packed and gone as early as possible. Usually we consider this option because it’s the last day of the show, things are slow and the aisles are empty. You could be setting yourself up. Don’t do it. […]
Leaving Early from a Show Read More »
A colleague related to me the other day about a show experience she had with her company and booth staffing. At a recent trade show, her company sent a contingent of 17 to staff the booth and work the show. Glad to see they want to participate and be a part of the experience. However,
Staffing: when is too many too much? Read More »
Our colleague, Scott Cytron, and I recently were trading stories about trade show experiences. Scott comes from a different circle of shows than I do, but his experiences are very similar. He came up with this report talking about the four types of trade show reps: “I’ve told this story quite a few times over
Report from the Field: Observations on Four Types of Booth Staff Read More »
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