The latest edition of the NACS show, the 50th meeting, was a great example of how companies who have a character, person or icon use that thing to best reach their audience. From a cardboard cutout of Samuel Adams touting his Boston Lager to The Sun posing for photos with passerby to promote Jimmy Dean […]
Trade Show Trends: Icons and Mascots at NACS Read More »
After walking the floor of the NACS show, I noticed a number of trends that seem to be becoming the norm at trade shows. NACS is the National Association of Convenience Stores and on the 50th anniversary of the association, the largest show produced by the association opened in Chicago’s McCormick place yesterday. The show
Report from the Field: Trends at NACS Read More »
Recently, our industry colleague and friend, Gary Donatell, attended the American Society of Industrial Security. He filed this report from the show which ran in Orlando from September 19-22. ************************** As a former trade show marketing manager for Honeywell, one show that I managed was the American Society for Industrial Security (ASIS) Show. I had
Report from the Field: ASIS 2011 Read More »
Recently we concluded a process with a key client to choose a strategic exhibit partner and build a new exhibit for their domestic trade show program. This was a great process to go through and far more complex than was first envisioned. We started with the basic request of needing a new exhibit. After much
The RFI/RFP Process: An Overview Read More »
The other day I had a short conversation with a client about trade show graphics. It seems she was having a bit of a battle with her art department about the format and formula of the graphics going into her new trade show booth. One of the biggest problems was consistency. As we sat talking,
Simple Primer on Creating Graphics Read More »
Recently our colleague, Jeff VandenHoek, attended and review the 2011 AIA Conference and Exhibition in New Orleans. He filed this report for us. ************************************ The show seemed a lot friendlier this year in terms of the layout. Rather than being split into different halls, as it was in Miami, it felt more inclusive or consolidated
Report from the Field: American Institute of Architects (AIA) Conference and Exhibit Read More »
It is held every other year in June at the field where Charles Lindbergh landed in 1927. So the Paris Air Show at LeBourget kicks off today. Our colleague, Kimberly Williamson of Aviall, is on site and filed this initial report: “Things are incredibly busy in Paris,” Kimberly reports. “Hall 4 is packed with exhibitors
Report from the Field: Paris Air Show 2011 Read More »
For some, it’s unknown territory. For others, it is fertile ground for finding leads and expanding their networks. Yes, trade show aisles are a good place to be looking for new business and contacts. Really. One of the best at this is Kinsley Jones of Churchill Terry Associates. Kin and I spent some time talking
When the chips were down and a real traffic-generating promotion was needed, Retalix looked to the gaming tables at the Mirage Hotel Casino in Las Vegas for inspiration in advance of the NACStech show. “The mailer resulted in more of a response than we expected,” Brad Prizer said. Brad is the VP of Marketing at
Using Chips to Gather Leads Read More »
Work rules for laborers vary from city to city and facility to facility. Even within the same city rules can be different for the same work. For example, here in Las Vegas, the rules for how things are rigged from the ceiling are different between the Mirage Hotel and the Las Vegas Convention Center. At
Knowing the Work Rules Read More »
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