It is both the simplest and most complex thing you can do all at the same time. Picking the date the truck leaves and arrives at a trade show. On the surface, this seems like a simple thing. However, you must know several things first: Are you going to the advanced freight warehouse? Are you […]
Picking a Ship Date Read More »
On my way out the door this morning, I paused at the mirror in the hallway and asked by significant other “Do I look okay?” “If you are going to a client meeting, no.” She was right: the shirt and pants didn’t reflect how I should present myself to my client and to the audience
Do you look the part? Read More »
No matter the size of your exhibit, the number and type of trade shows you go to or the industry you work in, the ingredients for a successful exhibit and show are the same. Recently I was asked to speak to a local chamber of commerce in advance of their annual business expo. As with
A Simple Formula for Exhibit Success Read More »
If you want to see the core of exhibitry at work, come to a show like the Texas Rural Water Association (TRWA) which just concluded its run today at Fort Worth’s Omni Hotel. It is a place where you will see the small exhibit shine. The TRWA is the meeting place for the people who
Report from the Field: TRWA Read More »
The most unbelievable thing about this year’s Singapore Air Show was that there wasn’t a lot of flying going on. “The air demonstrations were limited to one hour each day,” Kimberly Williamson told us. “Being at the main airport and with the sound and flight limitations imposed, flight demonstrations were limited to 12 to 1pm
Report from the Field: Singapore Air Show 2012 Read More »
The Dallas Convention Center was the site of this year’s version of the rotary-wing exposition. Most of the newness was at last year’s show with the debut of the new Eurocopter exhibit in Houston. This year’s HeliExpo saw the product rollout of Bell‘s Relentless model (hey, that’s my name!). Seriously, the Relentless rollout took over
Report from the Field: HeliExpo 2012 Read More »
We all think and remember things in threes and fives. I was reminded today of five tips to get the most out of a trade show. This is from our colleague, Malcolm Gilvar, at The Trade Group here in Dallas. Mr. Gilvar is EVP of Sales at the Carrollton-based exhibit company. His five tips: Train
Five Tips for Trade Shows Read More »
From the phone app that changes how you find information on the show floor to the ideas exhibited, the theme of this year’s National Retail Federation (NRF) Big Show of “Retail’s New Rules” was more true that any previous theme. Technology, if it hadn’t taken over the selling floor already, certainly has now. From the
Report from the Field: NRF 2012 Read More »
As I was sitting on the roll of carpet taking my cell phone call during the show set up, first one then several others walked by and shook my hand and mouthed hello. Later that day, a former colleague holding her cell phone with the Facebook image I had posted, walked up behind me and
Who You Know and Who Knows You Read More »
If you have been through set up at a trade show, you know that having ready access to everything from tools to a desk to tape is critical to making a show open on time. So, do you have a gang box? You know, the big box that holds all the stuff you can’t every
In Praise of the Lowly Gang Box Read More »
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