Several of our colleagues and contributors were at the 2012 National Business Aviation Association (NBAA) Show in Orlando last week and provided some observations on the event. “Ever thought what would happen if someone put on a trade show and no one showed up?” Gary Donatell related to us. “That’s not exactly what happened, but […]
Report from the Field: NBAA 2012 in Orlando Read More »
After the initial selection and while you are assembling your RFP components, it is time to do some real-time vetting of the candidates. It’s time to meet people face to face. And, as you know from reading in this space before, NOTHING REPLACES FACE TO FACE. Where? Is there a show that falls near the
The RFI/RFP Process: In-Person Interviews Read More »
The most recent edition of the North American Spine Surgeons (NASS) conference and trade show was in Dallas in October. I had the chance to walk the floor and note some trends and see some examples. Walking the floor with my colleagues from Imagecraft Exhibits, I was able to see and talk about a broad
Report from the Field: NASS Show Read More »
Vetting, or researching, potential exhibit marketing partners is really at the front and center of the process of either building, buying or leasing a trade show exhibit. Leading this process, after creating the list, is picking up the phone or crashing the keyboard to ask the vettee;’s references what they think of them. A word
The RFI/RFP Process: Vetting Potential Partners Read More »
Promoting your company is a never ending job. It involves a lot of details and it certainly helps to have an identity. But what if you had to promote your company without revealing anything about the people who run it? This was the challenge faced by my colleagues at Burst Outdoor Event Structures. While I
Case Study: Burst Outdoor Event Structures Read More »
As you move toward choosing a new strategic dimensional marketing partner you really need to think about the end in the beginning. While there is a defined process for the requests for information and proposal (the RFI and RFP respectively), before you wade into that process decide IF and WHY you want to do this.
The RFI/RFP Process: A Preamble Read More »
Portables, bannerstands, fabric backdrops, booth-in-a-box, inflatables, spiderwebs, tabletops, table throws. OK, where is this going? Well, those are all either types of or names for small exhibits. You know, the things your sales people either borrow or rent from you, the exhibit manager, or come up with themselves so they can go to the local
Taking Control of the Gnat You Cannot Swat Away: Small Exhibits Read More »
Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for
Short, Spontaneous Marketing Videos Read More »
Recently I’ve been working with several clients in the evaluation of their exhibit partner. I’ll have to say after these exercises, the words partner and strategic, while bandied about, don’t apply. The biggest issue as I see it, is that their final invoice doesn’t track with the rest of the process. For example, there is
The Accurate Invoice Read More »
In a recent conversation with my friend and colleague, Kin Jones, we talked about something that most companies using exhibit marketing encounter: going to a show just to go. “Prior to this year’s NAB show (National Association of Broadcasters), one of my clients had a change of heart about going,” Kin said. “It was the
How to Avoid Being Conspicuously Absent Read More »
