Promoting your company is a never ending job. It involves a lot of details and it certainly helps to have an identity. But what if you had to promote your company without revealing anything about the people who run it? This was the challenge faced by my colleagues at Burst Outdoor Event Structures. While I […]
Case Study: Burst Outdoor Event Structures Read More »
As you move toward choosing a new strategic dimensional marketing partner you really need to think about the end in the beginning. While there is a defined process for the requests for information and proposal (the RFI and RFP respectively), before you wade into that process decide IF and WHY you want to do this.
The RFI/RFP Process: A Preamble Read More »
Portables, bannerstands, fabric backdrops, booth-in-a-box, inflatables, spiderwebs, tabletops, table throws. OK, where is this going? Well, those are all either types of or names for small exhibits. You know, the things your sales people either borrow or rent from you, the exhibit manager, or come up with themselves so they can go to the local
Taking Control of the Gnat You Cannot Swat Away: Small Exhibits Read More »
Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for
Short, Spontaneous Marketing Videos Read More »
Recently I’ve been working with several clients in the evaluation of their exhibit partner. I’ll have to say after these exercises, the words partner and strategic, while bandied about, don’t apply. The biggest issue as I see it, is that their final invoice doesn’t track with the rest of the process. For example, there is
The Accurate Invoice Read More »
In a recent conversation with my friend and colleague, Kin Jones, we talked about something that most companies using exhibit marketing encounter: going to a show just to go. “Prior to this year’s NAB show (National Association of Broadcasters), one of my clients had a change of heart about going,” Kin said. “It was the
How to Avoid Being Conspicuously Absent Read More »
Any preparation you can do before a show can save you time and money. Staging your freight as it arrives is a way to save both and is well worth your time. I arrived early for the NACStech show here in Nashville. On the Sunday before the show set for a Monday set up day
The latest edition of NACStech, the C-Store technology store show and conference, is setting today and tomorrow. We’re readying for a Tuesday afternoon opening. Not sure what to make of this show. It’s participation goes up and down with the times. The usual players are here–NCR, Retalix, Pinnacle, Verifone–but the floor is made up of
NACStech 2012 Opens Read More »
Some call it a preview or a viewing. They can be formal or not so formal. The bottom line is that looking at your exhibit before it is packed to be shipped is a good idea. It will save you pain at a later (read that: on the show floor) time. Setting up your booth
The Pre-Show Set Up Read More »
The exhibit industry is trying many things to transform itself and, in many ways, survive. The latest example I’ve seen is the 2012 FMI Show. While this show has been around a good many years, it has undergone a number of changes: change of venue, co-marketing and branding with other shows, an apparent focus to
Report from the Field: FMI 2012 Read More »
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