Our colleague, Scott Cytron, and I recently were trading stories about trade show experiences. Scott comes from a different circle of shows than I do, but his experiences are very similar. He came up with this report talking about the four types of trade show reps: “I’ve told this story quite a few times over […]
Report from the Field: Observations on Four Types of Booth Staff Read More »
It’s part of good relationship management: retaining that important client. I had a couple of lessons this week that helped me understand this concept. Statistics show that it costs more to gain a new client that it does to retain a client. Plus the longer you have a client, the better you understand their business,
Relationship Management: Retaining a Client Read More »
Our colleague, Peggy Keene of Esterline Corporation, was at this year’s Farnborough Air Show in the UK this past two weeks. She filed this report for us to paint a picture of what is happening on the international trade show scene: In more than 25 years’ work experience, I’ve never seen more austere times. Nobody
Report from the Field, Farnborough 2010: To Chalet or Not To Chalet Read More »
Do you know where your exhibit is placed in the hall of your next trade show? As the real estate folks always say: location, location, location. Where you are in the hall impacts just about everything concerning the set up and configuration of your booth: Whether you can have a hanging sign (if you have
Location, location, location Read More »
It may only be June, but that October show is only a few months away. Is it on your radar yet? Have you thought about: The ship date? Which exhibit you are going to use? The deadlines to order services? Pre-show promotions? Key customers who will be at the show? If you bought space? Did
In a conversation with my consultant-mentor Francisco Escobar last evening, we discussed why and how clients do business with you. At least we talked about the elements of the process. We came up with these three “steps” that people go through when choosing to do business with an individual or client: Gaining or having credibility.
Our colleague, Peggy Keene at Korry Electronics/Esterline, was at Eurosatory 2010 in Paris this past month. Here is her report from the show site. Defense trade shows pose a unique challenge to exhibitors, as witnessed at this year’s Eurosatory exhibition, held every other June at Parc des Expositions, north of Paris. How do you tastefully
Report from the Field: Eurosatory 2010 in Paris Read More »
This seminar is one of the key reasons I came to this show: to learn how to apply my company’s services to the world of exhibitry. Ian Sequeira of Exhibit Surveys was the presenter. Again, a full house and a good discussion. Less audience participation and dry slides, but a good, informative discussion. Ian spoke
At the Exhibitor’s Show, Day 2: Using Surveys Read More »
The morning’s first class was growing your brand and incorporating it into your exhibit program. Scott Leech of Brandspeak of Minneapolis (www.brandspeak.com) was the presenter. This popular (193 of 200 seats in the meeting room) seminar was clear and to the point, however, Scott did have to spend more time setting up brand to the
At the Exhibitor’s Show, Day 2: Branding Read More »
I’m in Fabulous Las Vegas this week for the annual Exhibitor’s Show, presented by Exhibitor Magazine. This 20-year-old event is aimed at industry professionals who either produce shows for companies for supply goods and services to exhibitors. There are over 300 exhibits in 2 halls along with over 200 conference sessions spanning 5 days. I’m
At the Exhibitor’s Show, Day 1 Read More »
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