Previewing the exhibit before a show doesn’t always have to be done, but many times it is a good idea and worth the expense. What we’re talking about is standing the exhibit properties up in the shop to make sure everything fits and works. There are a number of reasons you would take the time […]
Most trade show and event programs are pretty much in place. They run themselves, mostly, because of the nature of the business and the tried-and-true expectations of management, suppliers, promoters, associations and trade show managers. But what if you had to make over your program? Relevance and reinvention are a way of life in the
The Three-Year Plan Read More »
Our colleague, Kimberly Williamson of Aviall, attended and worked the 2010 edition of the Farnborough Airshow. Here is her report: Aviall’s presence at the show was a flurry of activity between interviews and a full staff being on board. The economy is showing signs of improvement with many companies sending multiple personnel as opposed to
Report from the Field: Farnborough 2010 Read More »
A colleague related to me the other day about a show experience she had with her company and booth staffing. At a recent trade show, her company sent a contingent of 17 to staff the booth and work the show. Glad to see they want to participate and be a part of the experience. However,
Staffing: when is too many too much? Read More »
Our colleague, Scott Cytron, and I recently were trading stories about trade show experiences. Scott comes from a different circle of shows than I do, but his experiences are very similar. He came up with this report talking about the four types of trade show reps: “I’ve told this story quite a few times over
Report from the Field: Observations on Four Types of Booth Staff Read More »
It’s part of good relationship management: retaining that important client. I had a couple of lessons this week that helped me understand this concept. Statistics show that it costs more to gain a new client that it does to retain a client. Plus the longer you have a client, the better you understand their business,
Relationship Management: Retaining a Client Read More »
Our colleague, Peggy Keene of Esterline Corporation, was at this year’s Farnborough Air Show in the UK this past two weeks. She filed this report for us to paint a picture of what is happening on the international trade show scene: In more than 25 years’ work experience, I’ve never seen more austere times. Nobody
Report from the Field, Farnborough 2010: To Chalet or Not To Chalet Read More »
Do you know where your exhibit is placed in the hall of your next trade show? As the real estate folks always say: location, location, location. Where you are in the hall impacts just about everything concerning the set up and configuration of your booth: Whether you can have a hanging sign (if you have
Location, location, location Read More »
It may only be June, but that October show is only a few months away. Is it on your radar yet? Have you thought about: The ship date? Which exhibit you are going to use? The deadlines to order services? Pre-show promotions? Key customers who will be at the show? If you bought space? Did
In a conversation with my consultant-mentor Francisco Escobar last evening, we discussed why and how clients do business with you. At least we talked about the elements of the process. We came up with these three “steps” that people go through when choosing to do business with an individual or client: Gaining or having credibility.
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