Examples

Report from the Field: Coffee and Healthcare IT Dominate as HIMSS Turns 50

Examples, Trade Shows / By / 4 minutes of reading

Our colleague and friend, Worldwide Wes Bates, recently returned from the Healthcare Information Management Systems Society (HIMSS) trade show and conference.  He filed this report for our blog. *********************** Java! Java! Java!  If that’s what you crave then get your fix at the 2011 Healthcare Information and Management Systems Society (HIMSS) Annual Conference & Exhibition […]

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Report from the Field: SEMA 2010

Examples, Strategy, Trade Shows / By / 3 minutes of reading

She’s at it again: our good friend and business associate, Jamey Wozniak, the Joe’s Hitches’ gal, reports from the Specialty Equipment Market Association (SEMA) in Las Vegas. ************** I can’t believe this is my 4th trek to the SEMA show. This is where you’ll see the most innovative, creative and downright astonishing, decked-out cars and

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Report from the Field: A New World at Oracle Open World

Examples, Strategy, Trade Shows / By / 3 minutes of reading

Recently, our colleague, Wes Bates of Fujitsu America, attended and toured the Oracle Open World trade show in San Francisco. Here is the first of several reports from Wes. ************************** On my flight back from San Francisco, my mind was focused on two things: how sore my feet were from so much walking around a

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Report from the Field: Farnborough 2010

Examples, Management, Strategy, Trade Shows / By / 1 minute of reading

Our colleague, Kimberly Williamson of Aviall, attended and worked the 2010 edition of the Farnborough Airshow. Here is her report: Aviall’s presence at the show was a flurry of activity between interviews and a full staff being on board. The economy is showing signs of improvement with many companies sending multiple personnel as opposed to

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Report from the Field: Observations on Four Types of Booth Staff

Examples, Staffing, Strategy, Trade Shows / By / 2 minutes of reading

Our colleague, Scott Cytron, and I recently were trading stories about trade show experiences. Scott comes from a different circle of shows than I do, but his experiences are very similar. He came up with this report talking about the four types of trade show reps: “I’ve told this story quite a few times over

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Report from the Field, Farnborough 2010: To Chalet or Not To Chalet

Examples, Trade Shows / By / 3 minutes of reading

Our colleague, Peggy Keene of Esterline Corporation, was at this year’s Farnborough Air Show in the UK this past two weeks. She filed this report for us to paint a picture of what is happening on the international trade show scene: In more than 25 years’ work experience, I’ve never seen more austere times. Nobody

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At the Exhibitor’s Show, Day 2: Using Surveys

Examples, Management, Strategy, Trade Shows / By / 1 minute of reading

This seminar is one of the key reasons I came to this show: to learn how to apply my company’s services to the world of exhibitry. Ian Sequeira of Exhibit Surveys was the presenter. Again, a full house and a good discussion. Less audience participation and dry slides, but a good, informative discussion. Ian spoke

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