We all have a tendency to look for our next client by casting a wide net, when in reality we may already know them. Take a look through your current contacts list and evaluate if someone you already know could be your next customer. Seriously, it can happen. In my own experience, I can cite
You Already Know Your Next Client Read More »
It can happen to any of us and probably has happened to many business owners: somebody steals from your company, you get involved in a lawsuit, a product fails or your company is subject to takeover. When something like that happens, timing and urgency become major factors when a company chooses how to respond. So,
Handling a Crisis Involving Your Business Read More »
Just about the time you think you are important or more important than something or somebody, an event or person comes along and proves otherwise. Whatever makes this point to you, step back and consider if something is really all that important for you to take it so seriously. In other words, know your role
“Hi, I’m here for the networking event.” “Sure. Are you a member of non-member? Non-members are $15.” “Ok. Here’s my credit card.” “Sorry. We only take cash or a check.” This last line was followed by silence. A long silence. In this day and age of Square and PayPal and other mobile POS solutions, they
Lessons from the line at a networking event Read More »
So just why do you recommend someone? Is it because they recommended you? Do they owe you a favor? Do you owe them? Or do you genuinely value their work ethic and skills? Whatever the case, a recommendation really needs to be honest and sincere and be for an ethical reason. Seriously, would you recommend
Writing Recommendations Read More »
How many times do you have to present yourself to your clients and prospects before it really sinks in who you are and what you do? some say three times, others say six times. I had a friend in the PR business tell me one time it nine times (the “novena,” my Catholic friend would
Repetition and Being Recognized Read More »
The other day I had the opportunity to spend time with an elderly relative. The experience was humbling to say the least. But more importantly it taught me a lesson instantly. I had to listen carefully and patiently and formulate clear responses. The experience helped me understand the importance of paying attention to the one
“Mad Men” has become a part of our American Sunday night TV culture. With it came the Roger Sterling character (played to the hilt by John Slattery), the jaded agency veteran living through the 1960s with his wit intact. Roger always has the right line at the right time, so it came as no surprise
Roger Sterling on Networking Read More »
Relationships: that connection, association or involvement with another person, business or group. You gotta have ’em in both your personal and business life, so how to you find and then build relationships? At a recent Networking Skills Workshop at the North Dallas Chamber, we covered this topic and gave some simple advice. First, there are
Developing and Maintaining Relationships Read More »
The other day I was in a meeting with a client who related a story about a conversation he had had with a prospect. My client works in a industry that includes brokers fronting for others doing the actual work. His prospect wanted to see the actual plant and meet the people who would be
Glass Boxes versus Black Boxes Read More »
