It can happen to any of us and probably has happened to many business owners: somebody steals from your company, you get involved in a lawsuit, a product fails or your company is subject to takeover. When something like that happens, timing and urgency become major factors when a company chooses how to respond. So, […]
Handling a Crisis Involving Your Business Read More »
Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for
Short, Spontaneous Marketing Videos Read More »
As we all know, the spoken word has power. Hearing someone’s voice out loud and in person is half of a conversation–what real networking is all about. But when you can’t reach someone in person, we resort to using other tools. You are reading this blog right now as an alternative to being in the
Podcasts as an Outreach Read More »
On my way out the door this morning, I paused at the mirror in the hallway and asked by significant other “Do I look okay?” “If you are going to a client meeting, no.” She was right: the shirt and pants didn’t reflect how I should present myself to my client and to the audience
Do you look the part? Read More »
The other day I was in a meeting with a client who related a story about a conversation he had had with a prospect. My client works in a industry that includes brokers fronting for others doing the actual work. His prospect wanted to see the actual plant and meet the people who would be
Glass Boxes versus Black Boxes Read More »
Twitter has become the ubiquitous social media tool and…wait, did I really just use “ubiquitous” in a blog post? The use of Twitter and its fellow SM tools are still evolving. And is it really manly to tweet? Seriously, with all the noise being generated by SM, how much of it is really being heard?
Fine-Tuning Twitter Read More »
What trade shows do as an outreach to your customers in far-flung convention centers, permanently installed demonstration centers do for them when they come to visit your site. If you haven’t considered a demonstration center for your company, it is really worth at least exploring as you fine-tune or invent your customer relationship process. While
Producing and Implementing a Demonstration Center Read More »
There has always been confusion around the term business development. How many times have you heard someone put the title of business development director on their sales manager? There really is a difference between business development and sales. Just as there is a difference between networking and selling. While speaking to my long-time colleague, Scott
Business Development Read More »
At a recent mayoral discussion (couldn’t really call it a debate) between Mike Rawlings and David Kunkle at the North Dallas Chamber, Rawlings drew an example that has application to general marketing and networking. The three M’s of successful management of a city (or any business, for that matter) are: Metrics Mirroring Marketing Metrics are
The 3 M’s of Successful Management Read More »
While we all like to think we have all of the expertise and talent necessary to run our businesses within the walls of our company, there comes a time when you need to find outside help. Having strategic partnerships with key suppliers and providers of services and products is wise move, given we are all
Choosing a Strategic Partner Read More »
Receive my marketing and networking tips in your Inbox. Practical and actionable. Not too often. And never spam, I promise.
