Marketing

Embracing Tucson: Tucson Festival of Books

If I hadn’t seen it for myself, I would not have believed it.  the Tucson Festival of Books at the University of Arizona Campus is huge–it takes over the mall for two days every April. This year I was invited to this event by my author friend, Lisa Schnebly Hedinger. She and her co-author, Julie […]

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Embracing Tucson: Signs and Slogans

Growing up in this town there were lots of local personalities that produced (and many times, starred in)  TV advertisements for their businesses.  This is not a Tucson-only phenomenon, but, you have to admit, we have had our share of characters over the years. “Call for Wally! Call for Wally! For an estimate Free, given

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Embracing Tucson: The Rodeo Parade

Every February, usually the last Thursday and Friday of the month was rodeo break from school. It was our week to dress up in boots and pearl button shirts and cowboy hats. And the big event was the parade. The La Fiesta de Los Vaqueros rodeo parade is the longest, non-mechanized parade in the world.

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Embracing Tucson: Local Authors

As part of my immersion into all things Tucson, I’ve taken to reading local authors telling local stories. I started with my high school and college classmate, Lisa Schnebley Heidinger. Her books, podcasts and texts and emails helped me make the transition back to my old hometown. Inspired, I moved on to a couple of

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Embracing Tucson: 100 Years of the Rodeo

Murals and art are such a significant part of the culture of Tucson in the 2020s. so why not create and showcase a mural commemorating 100 years of the Tucson Rodeo? It was a beautiful Saturday to “unveil” the mural–that is, if you “unveil” something that is a city block wide and four stories tall

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