We all preach brand and consistent image, but here’s an example of carrying a theme through all media to make your image clear to your various audiences. Aviall is the world’s largest aviation parts supplier. They have a significant presence in trade media and utilize a large slate of trade shows, both international (Australian Air, […]
Carrying through on brand Read More »
The beat goes on with examples of why trade shows are important and the place to be: The International Auto Show opens in Detroit today. What with the US auto industry bailout being in the news and with technology being what it is–ever changing–what better place to be to either exhibit and market your products
One hundred. 100. One-zero-zero. A C-note. A 10×10 booth. CWT. I know in the realm of blogging, 100 isn’t a lot. But the number 100 has significance in the trade show industry. A 10×10 booth, the basic building block unit of a trade show floor, is 100 square feet. Everything on a floor is based
…….but the size of the effort does. Today’s case in point is the Dallas Business Journal’s outreach to the DFW business community. While this may be a small exhibit, it plays by all of the rules to make it work and produce results for it’s owners. What more could a committed exhibit marketer ask for?
Size doesn’t really matter….. Read More »
Here’s why trade shows are really important: they are newsworthy and a showcase for an industry, a market or a business segment. Our case in point today is CES, the Consumer Electronics Show. Here, datelined Las Vegas and shown on Yahoo, is a product announcement about the latest netbook: https://tech.yahoo.com/blogs/patterson/32540 from Sony. This is exactly
The real value of trade shows Read More »
I was talking with a client/friend of mine this morning and comparing notes on trade shows. He told me of something that is probably maddening to more than one of you out there. Ineffective set up instructions. Really now, can we NOT have the engineers who design most portable or pop-up exhibit systems write or
Set up instructions Read More »
It’s coming around again–the Exhibitor’s Show in Las Vegas. It’s hard to believe it’s been a year, but the package (actually, the latest one) came in the mail yesterday. It was like Christmas for exhibit people–lots of options for training and interaction. The crowd who attend are really a who’s who of the trade show
The Exhibitor’s Show Read More »
A story in today’s Dallas Morning News Business section spells out a few reasons why we chose to market via trade shows. The story focuses on CES, the Consumer Electronics Show, opening in Las Vegas this week and the 30-plus Dallas-based companies attending. Big or small, these companies see the value in being at a
Why We Go to Shows Read More »
As we enter this new year, don’t forget to find time for you. I realize that we all live busy lives when we’re on show site and, actually, all of the time leading up to and following a show. But one does need to recharge one’s batteries or all of your work could be moot.
Plan some down time Read More »
January has always been a big month for trade shows. Going back in my career, we had a number of shows that kicked off the year in a variety of industries. Now that I think about it, several industries anchor their years with January shows. The National Retail Federation (NRF) is always at Jacob Javits
A big month, show wise Read More »
