Choosing giveaways for used at trade shows is an art. Or, at the least, a well-developed skill. At the recent MRO trade show in Grapevine, Texas, Aviall chose a couple of items that fit both the industry and the tone of the times. Aviall is good at using branded items. With airlines cutting back on […]
Choosing appropriate giveaways Read More »
As we go about networking and connecting, sometimes this don’t always work. Just remember to keep moving forward. “God is great, beer is good and people are crazy.”–Billy Currington Yes, we can learn from our mistakes and learn from the past. However, today is a gift, that’s why they call it the present. We can’t
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As a part of my business and networking outreach, my company and I publish a newsletter. It’s a great way to reach out my new-found as well as established contacts. The content is relevant and useful. People can opt out if they so choose. The pluses of using a newsletter: Staying in constant, regular contact
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At a recent conference I attended I was struck by something that we should all consider when planning an event: Choose the right keynote speaker. Now, I’m talking about the person who opens your event. The event I attended was a single-day event and build around a theme. However, after all the hype to attend,
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At an all-day marketing seminar yesterday, I saw a cardinal rule of networking at work. When there was more than one member of a “delegation” from an attending company, the savvy networkers did the right thing: They split up. That’s right, don’t sit with your comrades. Heck, you see them all of the time at
The photos are in on the Australian Air Show from early March so we can now show off the real thing we discussed in an earlier entry. To refresh your memory, the client, agency and the exhibit company got together and produced an exhibit that reflected the cohesive image, brand and messaging of all media
Collaboration Pays Off, Part II Read More »
A recent wedding reminded me of several things when it comes to networking. You are not the center of attention. In this case, the bride and groom. Ask, don’t talk. Conversations should be give and take and more asking than telling. Be polite. Have manners. Say please and thank you. don’t talk with your mouth
Lesson from a Wedding Read More »
Our colleague, Jeff Vanden Hoek of Imagecraft Exhibits, was in Chicago this past week at the HIMSS trade show. Jeff reported a few observations to us: “Just wanted to give you my observations from HIMSS. Seems like the number of large exhibitors was down. However, there were a surprising amount of first-time exhibitors. My feeling
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“Yesterday is a canceled check, tomorrow is a promissory note and today is ready cash.”–unknown There is a lot of truth in this quote. The last part is most true: don’t lose the value in today. Maybe that’s why we call money currency. Think of your networking time in the same way. At the same
An investment in time Read More »
This just in…. The latest news from the 2009 Exhibitor’s Show in Las Vegas as reported by my colleague, Jeff Vanden Hoek of Imagecraft Exhibits, reports that there are some notable trends in the exhibit world of which to take note. “I did notice is that LED has taken over the lighting applications – thin
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