Here’s why trade shows are really important: they are newsworthy and a showcase for an industry, a market or a business segment. Our case in point today is CES, the Consumer Electronics Show. Here, datelined Las Vegas and shown on Yahoo, is a product announcement about the latest netbook: https://tech.yahoo.com/blogs/patterson/32540 from Sony. This is exactly […]
The real value of trade shows Read More »
I was talking with a client/friend of mine this morning and comparing notes on trade shows. He told me of something that is probably maddening to more than one of you out there. Ineffective set up instructions. Really now, can we NOT have the engineers who design most portable or pop-up exhibit systems write or
Set up instructions Read More »
It’s coming around again–the Exhibitor’s Show in Las Vegas. It’s hard to believe it’s been a year, but the package (actually, the latest one) came in the mail yesterday. It was like Christmas for exhibit people–lots of options for training and interaction. The crowd who attend are really a who’s who of the trade show
The Exhibitor’s Show Read More »
A story in today’s Dallas Morning News Business section spells out a few reasons why we chose to market via trade shows. The story focuses on CES, the Consumer Electronics Show, opening in Las Vegas this week and the 30-plus Dallas-based companies attending. Big or small, these companies see the value in being at a
Why We Go to Shows Read More »
As we enter this new year, don’t forget to find time for you. I realize that we all live busy lives when we’re on show site and, actually, all of the time leading up to and following a show. But one does need to recharge one’s batteries or all of your work could be moot.
Plan some down time Read More »
January has always been a big month for trade shows. Going back in my career, we had a number of shows that kicked off the year in a variety of industries. Now that I think about it, several industries anchor their years with January shows. The National Retail Federation (NRF) is always at Jacob Javits
A big month, show wise Read More »
If there is one thing I’ve learned, it’s that patience is a virtue when it comes to managing a trade show program. Like a marriage, you are in it for the long haul. You can plan and plan, but things don’t always fall into place as you think they will or should. Just because you
Let’s ring in the new year with some ideas on how to save and make your exhibit marketing dollar (peso, euro, lira, drachma) go further. There are several ways you can make your investments and expenditures go further. Here are three ideas: Streamline current processes. Review your freight plans. Standardize configurations. Streamline current processes. Take
Cost-cutting ideas Read More »
OK, it’s slow and it seems there is nothing to do. Well, quite the contrary, get out the calendar and let’s do some planning. Each trade show program and calendar are unique, but many milestones are common. When is your keystone show? That is, what are the two or three large shows that anchor your
Mapping out the coming year Read More »
I was reminded today of how long it takes to establish a relationship. A colleague in Tucson, Fred Narcaroti, and I spent some time talking about how to build business. Fred pointed out that it takes a minimum of three contacts for a person to know you well enough to ask you about your business,
Connecting with prospects Read More »
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