Report from the Field: Trade Show Bob at TS2

Our colleague, Trade Show Bob Milam was at the Trade Show Exhibitor’s Association (TSEA) TS2 (trade show for trade shows) last week in Chicago. He filed this report for us. “I have indeed just returned from TS2 last week, where I had some very interesting conversations with industry colleagues. It was my first TS2 in […]

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The Last Words

Pay attention to last words. Whether it’s a meeting with a customer, a lunch with friends or saying goodbye to your mom at the car door as you leave, last words are memorable and important. It’s happened to me for years. I’ve spent hours with a client over lunch, discussing a project or agreement. It

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Revisiting choosing a marketing partner

In an earlier post, we discussed how you should choose a potential marketing partner. With the economic climate being what it is currently, you should revisit this process. Just because the incumbent is the incumbent doesn’t mean you should keep them–or shed them. Ask for regular reviews and to revisit your contract or pricing structure.

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Opinion versus fact

With the passing of Walter Cronkite, the sharing and reporting of information has been discussed. Mr. Cronkite, being the reporter and editor he was, knew the difference between opinion and fact. Whether it takes written form or conversation, relating information continues to change. Today’s world of instant information has put a different spin on things,

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Report from the field: NECC Show

Our colleague, Micheal Edgren VP of Marketing at Renaissance Learning, just returned from the National Educational Computing Conference with this report. “NECC has been on an upswing for years now. There was a time when shows like FETC (Florida Educational Technology Conference) were a national draw for educators interested in technology, but the attention has

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