In an earlier post, we discussed how you should choose a potential marketing partner. With the economic climate being what it is currently, you should revisit this process. Just because the incumbent is the incumbent doesn’t mean you should keep them–or shed them. Ask for regular reviews and to revisit your contract or pricing structure. […]
Revisiting choosing a marketing partner Read More »
A tale of two networkers from this past week. My brother, Phil, closed on a new job this week using his internal network. He did all the cool things you need to do when you get a lead: researched the company, found out the leadership, did his homework on who does what there, what they
Internal and External Networks Read More »
Conversation is a two-way street. However, in the interest of networking effectiveness, you really need to be more of a listener. Again, to quote the late Walter Cronkite, we need to be more interested than interesting. That is to say, listening, being interested, is by far preferable to working hard at being interesting. Start a
Interested versus Interesting Read More »
TSEA’s annual TS2 event opens in Chicago today. If you are an exhibit manager and you haven’t heard of this organization, take a look at the reports from The Windy City and consider keeping up with these folks. The Trade Show Exhibitor’s Association has been around for years and was my first exposure to a
TSEA and the exhibit manager Read More »
With the passing of Walter Cronkite, the sharing and reporting of information has been discussed. Mr. Cronkite, being the reporter and editor he was, knew the difference between opinion and fact. Whether it takes written form or conversation, relating information continues to change. Today’s world of instant information has put a different spin on things,
Opinion versus fact Read More »
Every day that we wake up and go out in the world to engage others, is one more day of challenges. Some more challenging than others. Friday was one of those. You’re at the end of the week and there are still two more events to get to. And you just are about ready to
Putting on your game face Read More »
A great exercise in helping define your personal brand is to pay attention to what others say and note what they observe about you. Our colleague, Robin McCasland of Buck Consultants, says to try this at home: sit with a colleague and use three words to describe each other. On paper: Describe yourself in three
Observing: More on Building Your Personal Brand Read More »
Our colleague, Micheal Edgren VP of Marketing at Renaissance Learning, just returned from the National Educational Computing Conference with this report. “NECC has been on an upswing for years now. There was a time when shows like FETC (Florida Educational Technology Conference) were a national draw for educators interested in technology, but the attention has
Report from the field: NECC Show Read More »
The other day I witnessed one of the best examples of how to engage and move on with courtesy and kindness intact. My colleague, Paul Fulham, and I were walking to lunch. Along the sidewalk, we were approached by a young man with a message who wanted to engage us in conversation. Now, in another
Courtesy, kindness and the man on the street Read More »
Your personal brand is who you are to the world. It is up to you to define it and shape it…and control it. Robin McCasland of Buck Consultants advises that there are five things to keep in mind when you are building your personal brand: Be choosy, be specific Having an ego is not a
Building Your Personal Brand Read More »
