Our colleague, Ann Ranson, recently heard a talk from networking guru, Keith Ferrazzi (the author of “Never Eat Alone”). While Keith was promoting his new book, he did come up with some great ideas important to our networking skills. Ann reports: “I loved hearing Keith Ferrazzi (this past week) on the Leading News monthly conference […]
A colleague reports: Who’s Got Your Back? Read More »
Our colleague, Linda Musgrove, AKA the Trade Show Teacher, posted a recent video on YouTube. In it she outlines the top reasons to attend trade shows: Reach prospects. It’s the best way to reach more prospects for fewer dollars Face-to-face interaction. You can learn more from people in less time meeting them in person. Showing
A colleague reports: Why Exhibit at Trade Shows? Read More »
Recently a colleague related a story about a client’s confusion over a show. There are a number of shows in several industries that have similar names. In this example, the client thought they were going to the Dubai Air Show, when in fact, they had booked space at the Dubai Airports Show. The former is
At the right show? Read More »
As many other networkers are doing these days, I’ve jumped on the social-media bandwagon. LinkedIn, Facebook, Twitter,….ah, Twitter. I just had one of what I am sure are many distasteful experiences on Twitter. I was “spammed”by a follower. One of those, “you-can-make-money-on-the-internet-if-you-buy-into-my-scam” guys. I won’t identify him or her here since that would be like
Using social media–with caution Read More »
Our colleague, Trade Show Bob Milam was at the Trade Show Exhibitor’s Association (TSEA) TS2 (trade show for trade shows) last week in Chicago. He filed this report for us. “I have indeed just returned from TS2 last week, where I had some very interesting conversations with industry colleagues. It was my first TS2 in
Report from the Field: Trade Show Bob at TS2 Read More »
Pay attention to last words. Whether it’s a meeting with a customer, a lunch with friends or saying goodbye to your mom at the car door as you leave, last words are memorable and important. It’s happened to me for years. I’ve spent hours with a client over lunch, discussing a project or agreement. It
In an earlier post, we discussed how you should choose a potential marketing partner. With the economic climate being what it is currently, you should revisit this process. Just because the incumbent is the incumbent doesn’t mean you should keep them–or shed them. Ask for regular reviews and to revisit your contract or pricing structure.
Revisiting choosing a marketing partner Read More »
A tale of two networkers from this past week. My brother, Phil, closed on a new job this week using his internal network. He did all the cool things you need to do when you get a lead: researched the company, found out the leadership, did his homework on who does what there, what they
Internal and External Networks Read More »
Conversation is a two-way street. However, in the interest of networking effectiveness, you really need to be more of a listener. Again, to quote the late Walter Cronkite, we need to be more interested than interesting. That is to say, listening, being interested, is by far preferable to working hard at being interesting. Start a
Interested versus Interesting Read More »
TSEA’s annual TS2 event opens in Chicago today. If you are an exhibit manager and you haven’t heard of this organization, take a look at the reports from The Windy City and consider keeping up with these folks. The Trade Show Exhibitor’s Association has been around for years and was my first exposure to a
TSEA and the exhibit manager Read More »
