In order for us, as a trade show suppliers, to provide the best solution for our clients, we MUST know their business. That is, will the exhibit we provide work with the goals the client has set for the show and their company? If we think we are just filling a space we are wrong. […]
Knowing more about your client’s business Read More »
Networking can lead to lots of experiences. One of the things we can do is influence others in a positive way. In a story written in this week’s Sports Illustrated (the July 27 issue), Phil Taylor tells the story of Ryan Nece, a journeyman NFL player. Not a big star, Nece is an out-of-work linebacker
The Positive Side of Networking Read More »
This past weekend, I was contacted by a former colleague of mine from Honeywell. He reminded me of a conversation we had had a number of years ago about the value of trade shows. He wrote that over the years he has learned that a trade show was “a place where we could interact with
The Trade Show Experience Read More »
It’s been said before in this space, but it came up again this past weekend: we really don’t know the width and breadth of our networks. A colleague from my Honeywell days wrote to me. It seems he had interviewed a former client of mine and she was in my network. He didn’t know her,
Our colleague, Ann Ranson, recently heard a talk from networking guru, Keith Ferrazzi (the author of “Never Eat Alone”). While Keith was promoting his new book, he did come up with some great ideas important to our networking skills. Ann reports: “I loved hearing Keith Ferrazzi (this past week) on the Leading News monthly conference
A colleague reports: Who’s Got Your Back? Read More »
Our colleague, Linda Musgrove, AKA the Trade Show Teacher, posted a recent video on YouTube. In it she outlines the top reasons to attend trade shows: Reach prospects. It’s the best way to reach more prospects for fewer dollars Face-to-face interaction. You can learn more from people in less time meeting them in person. Showing
A colleague reports: Why Exhibit at Trade Shows? Read More »
Recently a colleague related a story about a client’s confusion over a show. There are a number of shows in several industries that have similar names. In this example, the client thought they were going to the Dubai Air Show, when in fact, they had booked space at the Dubai Airports Show. The former is
At the right show? Read More »
As many other networkers are doing these days, I’ve jumped on the social-media bandwagon. LinkedIn, Facebook, Twitter,….ah, Twitter. I just had one of what I am sure are many distasteful experiences on Twitter. I was “spammed”by a follower. One of those, “you-can-make-money-on-the-internet-if-you-buy-into-my-scam” guys. I won’t identify him or her here since that would be like
Using social media–with caution Read More »
Our colleague, Trade Show Bob Milam was at the Trade Show Exhibitor’s Association (TSEA) TS2 (trade show for trade shows) last week in Chicago. He filed this report for us. “I have indeed just returned from TS2 last week, where I had some very interesting conversations with industry colleagues. It was my first TS2 in
Report from the Field: Trade Show Bob at TS2 Read More »
Pay attention to last words. Whether it’s a meeting with a customer, a lunch with friends or saying goodbye to your mom at the car door as you leave, last words are memorable and important. It’s happened to me for years. I’ve spent hours with a client over lunch, discussing a project or agreement. It
