In choosing an event to attend, don’t always go by the price. Consider the audience, the location, time of day and who invited you (so you can gauge other attendees). I’ll give you two examples: A local chapter of a professional organization holds monthly happy hours. The locations are fun, the parking is free, I […]
The ROI of an event Read More »
We coming up on 60 days before our next show and my client an I have a challenge: finding an exhibit. My client’s problem is common: every few years on their show schedule there is a conflict between two major shos. Both demand the use of the custom properties, but one market prevails. One way
Putting Together an Exhibit from Stray Pieces Read More »
Rules can be applied from many different disciplines to networking. In Sunday’s Dallas Morning News, Jean-Jacques Taylor recounted the 11 rules former Cowboys’ coach Bill Parcells gave to QB Tony Romo. Some license has been taken, but the intent is similar. Ignore the opinions of others. Like QBs, we all get credit or blame for
11 Rules from Bill Parcells Read More »
After returning from the EXHIBITOR Show in Las Vegas last week, I’ve come to the (mixed) conclusion that the trade show industry isn’t dead. It’s just trying to figure things out before moving on. The good news is that I sat in classes that had anywhere from 100 to 140 people. Of those people (as
The Industry Isn’t Dead Read More »
There are a number of popular press stories lately on social media. Mainstream writers, who haven’t already discovered the tool, are now just getting into it and writing about it. And discovering interesting things about themselves, the tools and the reaction to the whole trend. My neighbor, Rick Wamre, the publisher of Advocate Magazine (www.advocatemag.com)
Social Media and Networking Read More »
This past week at the EXHIBITOR Show in Las Vegas, I had a real lesson in remembering and being remembered. Walking down the aisle in the trade show part of the event, I passed by a company I have known since I started producing trade shows. And who should stride out from the booth but
Remembering and Being Remembered Read More »
The end of a first day of a conference usually means a welcome reception. At this year’s Exhibitor’s show in Vegas, it was a good group fueled by fresh ideas and conversation. Remember a few guidelines when working a room: Be polite, listen and share Always have business cards Spend more time talking and meeting
Working Receptions Read More »
After Day 1 of the 2010 Exhibitor’s Show, I am again reminded just how lucky we are to have some of the personalities we have in this industry. I would say “characters”, but I want to be fair and balanced here. they all have character, but are certainly not caricatures. “Trade Show” Bob Milam, “Booth
The Personalities of Our Industry Read More »
Off the plane last night and safely set up at my hotel, I’m off this morning to Mandalay Bay and the 2010 edition of the Exhibitor’s Show. I’m here all week to report on and keep up with the latest in education, trends and networking associated with the trade show and events industry. First up
At the Exhibitor’s Show 2010 Read More »
When I got off the airport parking shuttle yesterday, the drive was there to help me with my bag. The question came up that will come up all this week as I travel to the Exhibitor’s Show in Las Vegas: How to tip and how much? There are all kinds of guidelines, but the easiest
