Previewing the exhibit before a show doesn’t always have to be done, but many times it is a good idea and worth the expense. What we’re talking about is standing the exhibit properties up in the shop to make sure everything fits and works. There are a number of reasons you would take the time […]
Most trade show and event programs are pretty much in place. They run themselves, mostly, because of the nature of the business and the tried-and-true expectations of management, suppliers, promoters, associations and trade show managers. But what if you had to make over your program? Relevance and reinvention are a way of life in the
The Three-Year Plan Read More »
Our colleague, Kimberly Williamson of Aviall, attended and worked the 2010 edition of the Farnborough Airshow. Here is her report: Aviall’s presence at the show was a flurry of activity between interviews and a full staff being on board. The economy is showing signs of improvement with many companies sending multiple personnel as opposed to
Report from the Field: Farnborough 2010 Read More »
One of the most significant mistakes we make as networkers is to not follow up. In an effort to help cure this malaise, Relentless (with help from his colleague, Alice Dykeman), puts forth this list of six key steps in following up–so you will do it! The steps are otherwise known as the how, who,
The Six Steps of Following Up Read More »
Here is a short list of things we all do to sabotage our networking efforts: Lack of follow up Not listening No energy Not qualifying No planning Not having a basic presentation Poor communication Talking about features and not benefits Being afraid to talk to strangers Being a know-it-all That first one is the worst
Ten Common Networking Mistakes Read More »
It has been said that once words leave your mouth that they remain out there forever. Words can hurt of heal and they really can last for a long time, particularly in this new digital age. Consider this in these two instances: When you write When you speak Sure, this is simple. But today, things
Choosing your words carefully Read More »
The next time you are at an event, try this exercise: how many names can you remember of the people you’ve met? This serves two purposes: When you get home to log in your new-found contacts, you’ll be more apt to put in correct information. It also allows you to start the qualifying process of
A Powerful Tool: Your Memory Read More »
In a world where many people share the same first and last name but not family, it is important to have a clear identity. Consider using your middle initial. Now, I can’t take complete credit for this: this really came from Mike D. Merrill, a social media consultant in Dallas with a history with Dell.
Your Online Identity: Using Your Middle Initial Read More »
A colleague related to me the other day about a show experience she had with her company and booth staffing. At a recent trade show, her company sent a contingent of 17 to staff the booth and work the show. Glad to see they want to participate and be a part of the experience. However,
Staffing: when is too many too much? Read More »
You can call it sportsmanship or you can call it fair play. Whatever you call it, it has to do with fair give and take between players. Whether it’s on the playing field or in the networking arena, play fair. Over the weekend I was reminded of this lesson. During a youth baseball tournament, one
Sportsmanship and Networking Read More »
