Twitter has become the ubiquitous social media tool and…wait, did I really just use “ubiquitous” in a blog post? The use of Twitter and its fellow SM tools are still evolving. And is it really manly to tweet? Seriously, with all the noise being generated by SM, how much of it is really being heard? […]
Fine-Tuning Twitter Read More »
This list is from one of those discussions about how to be a successful sales person. It adapts well to being a good networker. Believe in what you are selling/offering/supporting. Believe in yourself. Master the basics of what you are doing. Be prepared. Stay busy (have energy). Track and measure what you do. Focus on
Ten Habits to Consider Read More »
The other day I had the opportunity to meet with someone for the first time. He had requested the meeting and was looking to expand his network. It didn’t go well–at least from my perspective. I had budgeted an hour for this meeting and had agreed to meet as a favor to a client. My
What not to do in a meeting Read More »
The latest edition of the NACS show, the 50th meeting, was a great example of how companies who have a character, person or icon use that thing to best reach their audience. From a cardboard cutout of Samuel Adams touting his Boston Lager to The Sun posing for photos with passerby to promote Jimmy Dean
Trade Show Trends: Icons and Mascots at NACS Read More »
After walking the floor of the NACS show, I noticed a number of trends that seem to be becoming the norm at trade shows. NACS is the National Association of Convenience Stores and on the 50th anniversary of the association, the largest show produced by the association opened in Chicago’s McCormick place yesterday. The show
Report from the Field: Trends at NACS Read More »
The process of connecting with people is made up of a lot of moving parts. The initial meeting is your chance to be memorable and can lay the ground work for a next meeting or perhaps a long-term relationship. Shaking hands, a smile, the business card exchange. Then conversation. What to say? Where is this
Storytelling: A Secret Ingredient in Effective Networking Read More »
Recently, our industry colleague and friend, Gary Donatell, attended the American Society of Industrial Security. He filed this report from the show which ran in Orlando from September 19-22. ************************** As a former trade show marketing manager for Honeywell, one show that I managed was the American Society for Industrial Security (ASIS) Show. I had
Report from the Field: ASIS 2011 Read More »
We all need balance. Whether it is in our home life or our business pursuits, balance and order help us meet our goals, see the good in things and keep us happy. But it is also a strategic thinking to look for balance. Recently, I attended the NAAAP-Dallas’ WIN Conference and heard Kathryn Collins speak
Striking a Balance Read More »
What trade shows do as an outreach to your customers in far-flung convention centers, permanently installed demonstration centers do for them when they come to visit your site. If you haven’t considered a demonstration center for your company, it is really worth at least exploring as you fine-tune or invent your customer relationship process. While
Producing and Implementing a Demonstration Center Read More »
At a seminar the other day on technology and productivity we discussed a number of applications (apps), tools and techniques and technologies that can enhance your life and build your business. Michael St. Martin of Cognoscape was an engaging speaker and gave us many useful ideas. He presented a “day in the life” scenario of
Connecting with Real People Read More »
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