No matter the size of your exhibit, the number and type of trade shows you go to or the industry you work in, the ingredients for a successful exhibit and show are the same. Recently I was asked to speak to a local chamber of commerce in advance of their annual business expo. As with […]
A Simple Formula for Exhibit Success Read More »
If you want to see the core of exhibitry at work, come to a show like the Texas Rural Water Association (TRWA) which just concluded its run today at Fort Worth’s Omni Hotel. It is a place where you will see the small exhibit shine. The TRWA is the meeting place for the people who
Report from the Field: TRWA Read More »
The other day I was in a meeting with a client who related a story about a conversation he had had with a prospect. My client works in a industry that includes brokers fronting for others doing the actual work. His prospect wanted to see the actual plant and meet the people who would be
Glass Boxes versus Black Boxes Read More »
Whether you are inside of a company or supporting a business from the outside as a contractor or even if you are building your network, there are three things everybody wants from you: Subject matter expertise Objectivity Bandwidth At our monthly lunch together, I traded ideas around these concepts with my mentor-consultant, J Francisco Escobar,
Three things your clients and contacts want from you Read More »
Every morning I awake to a clean sheet of paper in my notebook. While I should do my humble to-do list on my iPad or as an electronic notes list in Outlook, I choose to still use a pen and plain paper to organize the day. So far it has worked. Beginning on a righthand
Starting the day with a clean sheet of paper Read More »
Every industry and profession have their own language and terms that are unique to them. Try these examples: Restauranteur talk about eight-toppers. Insurance guys speak of risk, exposure and not-admitted carriers. IT people speak about plug-and-play and cookies (and IT itself is an industry term–information technology). Estimators are asked to “SWAG” a price. Marketing people
When I was a sophomore in high school we were required to run every day at the end of physical education class. After most of an hour of some physical activity (basketball, weights, soccer) we were then told by the toughest instructor at PVHS, Mr Harcus, to take a lap outside the fence line of
Why Walk When You Can Run? Read More »
We’ve all been involved in a conversation with a group of people that when the time comes, there are one or two who want to stay and talk about a separate issue not really meant for teh whole group. Do you know when “to take leave” from one of these situations? My case in point
Knowing when to “take leave” Read More »
We’ve all done it: said the wrong thing at the wrong time to someone we thought we knew or knew about. The point here is be careful what you to anybody as they may not be as they seem. A business associate related a story to me the other evening that got me to thinking
Do you really know who you are talking with? Read More »
The most unbelievable thing about this year’s Singapore Air Show was that there wasn’t a lot of flying going on. “The air demonstrations were limited to one hour each day,” Kimberly Williamson told us. “Being at the main airport and with the sound and flight limitations imposed, flight demonstrations were limited to 12 to 1pm
Report from the Field: Singapore Air Show 2012 Read More »
