Case Study: Burst Outdoor Event Structures

Promoting your company is a never ending job.  It involves a lot of details and it certainly helps to have an identity. But what if you had to promote your company without revealing anything about the people who run it? This was the challenge faced by my colleagues at Burst Outdoor Event Structures.  While I […]

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Taking Control of the Gnat You Cannot Swat Away: Small Exhibits

Portables, bannerstands, fabric backdrops, booth-in-a-box, inflatables, spiderwebs, tabletops, table throws. OK, where is this going? Well, those are all either types of or names for small exhibits.  You know, the things your sales people either borrow or rent from you, the exhibit manager, or come up with themselves so they can go to the local

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Handling a Crisis Involving Your Business

It can happen to any of us and probably has happened to many business owners: somebody steals from your company, you get involved in a lawsuit, a product fails or your company is subject to takeover. When something like that happens, timing and urgency become major factors when a company chooses how to respond.  So,

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