The client had seen the amenity in the concepts and throughout the design process. The wheat grass accessory seemed innocuous enough, but when he got to the show, what did he ask? “Where’s my wheat grass?” Without missing a beat, a simple laminated box featuring a basic plant from the show site and anchored by […]
The Missing Wheat Grass and Other Trade Show Stories: An Evening with Ross Smith Read More »
Over the years I’ve been advised that I am “in a box” and “follow too many patterns” which makes me “boring.” OK, so in the spirit of breaking those patterns and slicing through the box (or boxes) I find myself in, I took the idea of breaking up my day with an event or activity
Our colleague and frequent contributor to this space, Wes Bates, recently changed industries and found himself at his new industry’s key trade show. He filed this report for us. Thanks, Wes. *************************** It has been a while since my last trade show- one year and nine months to be exact-and I am glad to get
Report from the Field: The Future of LTE Comes to Big D Read More »
Relentless. It is something we all need to be or aspire to be. In business, in our personal lives and with social causes, we all must aspire or pursue things relentlessly. Truly, it is the only way anything gets done. And, besides, anything short of full-tilt pursuit of your goals should be viewed as half
Years ago, my friend, Peggy Keene, told me that when she read the Sunday newspaper she made sure to turn every page. That’s how I’ve read the paper ever since then and actually heard a story on NPR discussing the topic. By turning every page, I see stories in the paper low on back pages
Turning Every Page Read More »
OK, I can’t resist: it’s holiday season and time to review working a room. I was reminded of this as I spoke at my first holiday mixer of the year, the Dallas Association of Young Lawyers (DAYL) for the second year in a row, this time at Times 10 Cellars in the Lakewood neighborhood. (Shameless
Replay: Working a Room Read More »
Having a strategic approach to a trade show is critical, even for the smallest exhibitor. Shea & McMurdie Retirement, a Dallas-based 401(k) plan consultants and advisors, they had to make the most of their showing at the HR Southwest trade show and conference. For Shea & McMurdie, it wasn’t just about showing up, it was
Case Study: HR Southwest Read More »
Several of our colleagues and contributors were at the 2012 National Business Aviation Association (NBAA) Show in Orlando last week and provided some observations on the event. “Ever thought what would happen if someone put on a trade show and no one showed up?” Gary Donatell related to us. “That’s not exactly what happened, but
Report from the Field: NBAA 2012 in Orlando Read More »
After the initial selection and while you are assembling your RFP components, it is time to do some real-time vetting of the candidates. It’s time to meet people face to face. And, as you know from reading in this space before, NOTHING REPLACES FACE TO FACE. Where? Is there a show that falls near the
The RFI/RFP Process: In-Person Interviews Read More »
The most recent edition of the North American Spine Surgeons (NASS) conference and trade show was in Dallas in October. I had the chance to walk the floor and note some trends and see some examples. Walking the floor with my colleagues from Imagecraft Exhibits, I was able to see and talk about a broad
Report from the Field: NASS Show Read More »
