I dialed her number to return her call and was greeted by her upbeat voice. Joan had just returned from a lunchtime speaking engagement.
“I just had to tell you that after today’s talk,” she announced,” that I have four potential new clients.”
I couldn’t be happier. But I’m not surprised. At all.
Joan is Joan P. Nye of JPN Financial and an experienced and knowledgeable public speaker. And she just benefited from one of the most tried-and-true methods for engaging prospects and key audience members, the invited speaking engagement. Here is a simple formula to replicate Joan’s approach:
- Become known for being an expert on a specific topic.
- Build a presentation that is clear, to-the-point and lacking in jargon or special language.
- Get invited (or put yourself out there) to groups that want to hear you.
- Publish the slides and promote the topic through social media and other sources.
Joan knows about issues related to aging parents (actually she has about three rotating topics including this one). She has a presentation in the can that serves as her cues for her well-rehearsed talk. Her network knows that she is available and will come and talk–either pro bono or for a fee. And we promote the heck out of each speech (if you’ve read this far, thanks.).
Being an expert is one thing. Proving it and building your reputation takes effort. This is one way to do it.
Relentless
