It started as a promotion for a speaking gig in Las Vegas for Parker University. It has grown into a daily ritual for me and a number of followers.
The daily “Networking Tip” tweet is the first thing I post each day. It’s my way of reaching out to my audiences with something we both expect and, I hope, look forward to.
Using the hashtag “powerenetworking,” the daily posts number near 300. Using a simple formula of things you need to remember or should try in your daily networking, the tips include such nuggets as:
- Over deliver by offering an extra service that’s of value.
- Offer help without expecting anything in return.
- Great people with a firm handshake with your right hand.
- Be a credible source of information.
- If no is the final answer, move on.
- Own up to your mistakes and move on. Be gracious.
And so on. I make a point of tagging certain, relevant followers who either retweet or like the posts and almost always appreciate the content. The formula is simple:
- Start with the same phrase, “Networking Tip.”
- Keep it short.
- Use the hashtag #powernetworking.
- Include a cadre of special followers, most notably @NFHSGBL, @ParkerExper and several others on a rotating basis as space permits (remember: only 140 characters).
It started back in January when I spoke to Parker Vegas and promoted my program leading up to, during and after the event. I then just continued it, intending to build my Relentless Networker brand. Must’ve worked: followers went from 300 to over 1100.
Thanks for reading. And thanks for following.
Relentless
