Our trip to Heli Expo in Houston was worthwhile. The purpose for going was to: Discover the basic layout and flow of the show Learn the major players Experience the event Discern how our clients fit into the show The high-level analysis of the show: Over 500 exhibitors Halls A thru E of George Brown […]
Final words on Heli Expo Read More »
Trade show marketing is an expensive proposition. Buying the space is just the start. There are some rules of thumb of how much to expect to spend. When you go to set up your budget, here are some broad categories: Space Exhibit, graphics, services and freight Promotion Space. Probably your biggest cost, it is what
It’s a proven formula: targeting and evaluating/prospecting a show in one long day. The latest example is the Heli-Expo Show in Houston. This annual show moves between cities (including Dallas, Houston and several others). It takes up most of a multi-hall convention center, so Houston’s George Brown and the Dallas Convention Center fill up nicely.
Walking a show in one day–HAI Read More »
Here’s an additional note on choosing space: today the organizer called us in to choose our space for next year’s show. Our time to meet the sales person was set on our seniority in the show (a combination of how many years we had consecutively exhibited at the show, sizes we had purchased, position on
Choosing space, Part II Read More »
I’m leaving tomorrow for the AWMA show in Las Vegas. I’ll report on what I see and hear. I’ll also report (and have an opinion) on what I think works and doesn’t in the way of staffing, design, location, show management and all Things Show. More tomorrow.
The top three reasons for attending shows: We’ve always gone. It’s the top show in our market. It’s the best place for us to reach our customers. Why you go to a show is paramount. You need to have a valid reason (or reasons) and set objectives (measureable ones) before you go. We’ve always gone.
Whether you are buying a 50-foot by 100-foot large exhibit for your B2B company or a 10×10 space for your first show, the principles are the same. Get the right location. Choose the right size booth for you. Understand how much you are paying. Getting the right location. Look at the venue plan for the
It seems in the trade show biz that things are always thought of in threes. Marketing, Sales and Executive Visibility as objectives for the next show. Price, service and quality. Design, fabrication and service provided by your exhibit house. Height, width and depth of a crate. Goals, objectives and strategies. We can play this game
Thinking in threes Read More »
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