With Christmas and the other end-of-the-year holidays upon us, the intersection of trade shows and holidays appears before us. There are a number of shows that occur either around or actually on holidays. If the show opens after a holiday chances are set up will happen on the day itself. Here are a few examples: […]
Holidays and Trade Shows Read More »
This past week, I helped in a residential move. I hadn’t thought about how much my trade show experience would lend itself–but it did. From assembling boxes to directing laborers to preparing the space, it all came back to me. If you don’t plan ahead, things can fall apart very quickly. Now, I admit that
She’s at it again: our good friend and business associate, Jamey Wozniak, the Joe’s Hitches’ gal, reports from the Specialty Equipment Market Association (SEMA) in Las Vegas. ************** I can’t believe this is my 4th trek to the SEMA show. This is where you’ll see the most innovative, creative and downright astonishing, decked-out cars and
Report from the Field: SEMA 2010 Read More »
Recently, our colleague, Wes Bates of Fujitsu America, attended and toured the Oracle Open World trade show in San Francisco. Here is the first of several reports from Wes. ************************** On my flight back from San Francisco, my mind was focused on two things: how sore my feet were from so much walking around a
Report from the Field: A New World at Oracle Open World Read More »
It really isn’t as final as it sounds. But it is one of the final things you do after you return from a show. You need to look back and assess the show so you have some lessons learned for future shows. The basic elements of a postmortem to consider are: Call a meeting of
…..did you really think show attendees wouldn’t notice your makeshift demo? Anybody else seen a suitcase demo propped up on a chair before at a show? TTSG
It starts at the show–usually during set up: the “what-worked-what didn’t” list. This list is comprised of the items that you need to improve or fix but also the things that did work. For example, on the NACS show we are in the midst of today, there are a number of fixes we had to
Starting the Postmortem Discussion Read More »
It is why we network: collaborating and connecting. At a recent trade show I had a conversation over a meal with two people in my network. Now, I see these guys for longer periods maybe twice a year. But when we do connect we spend hours together getting the exhibit assembled and show ready at
Collaborating and Connecting Read More »
Are the lights the right color? Are the monitors paired correctly? Is that graphic hung right? It is the devil–details are, that it. It’s getting close to show time and it seems time and motion slow down while the clock is spinning. The first day of set up with the major structure going up went
Attention to Detail Read More »
There are a number of things you can do when you first arrive at a set up. In fact, it can set the tone for the whole show. When you first show up, a quick visit to the site and your space can put at ease and get you started. I usually arrive mid- to
First Things First: Before the Set Starts Read More »
