It really isn’t as final as it sounds. But it is one of the final things you do after you return from a show. You need to look back and assess the show so you have some lessons learned for future shows. The basic elements of a postmortem to consider are: Call a meeting of […]
…..did you really think show attendees wouldn’t notice your makeshift demo? Anybody else seen a suitcase demo propped up on a chair before at a show? TTSG
It starts at the show–usually during set up: the “what-worked-what didn’t” list. This list is comprised of the items that you need to improve or fix but also the things that did work. For example, on the NACS show we are in the midst of today, there are a number of fixes we had to
Starting the Postmortem Discussion Read More »
It is why we network: collaborating and connecting. At a recent trade show I had a conversation over a meal with two people in my network. Now, I see these guys for longer periods maybe twice a year. But when we do connect we spend hours together getting the exhibit assembled and show ready at
Collaborating and Connecting Read More »
Are the lights the right color? Are the monitors paired correctly? Is that graphic hung right? It is the devil–details are, that it. It’s getting close to show time and it seems time and motion slow down while the clock is spinning. The first day of set up with the major structure going up went
Attention to Detail Read More »
There are a number of things you can do when you first arrive at a set up. In fact, it can set the tone for the whole show. When you first show up, a quick visit to the site and your space can put at ease and get you started. I usually arrive mid- to
First Things First: Before the Set Starts Read More »
We’ve been gearing up for this show for months now. Things are all in place for a successful show. Did I forget anything? Does the staff know all they need to know? This process actually starts long before we all arrive at the show. There are a series of things to do with the staff
Preparing the Staff Before a Show Read More »
We’ve all done it (or at least thought about it): packing before show hours are over and being packed and gone as early as possible. Usually we consider this option because it’s the last day of the show, things are slow and the aisles are empty. You could be setting yourself up. Don’t do it.
Leaving Early from a Show Read More »
Previewing the exhibit before a show doesn’t always have to be done, but many times it is a good idea and worth the expense. What we’re talking about is standing the exhibit properties up in the shop to make sure everything fits and works. There are a number of reasons you would take the time
Most trade show and event programs are pretty much in place. They run themselves, mostly, because of the nature of the business and the tried-and-true expectations of management, suppliers, promoters, associations and trade show managers. But what if you had to make over your program? Relevance and reinvention are a way of life in the
The Three-Year Plan Read More »
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