Here’s an additional note on choosing space: today the organizer called us in to choose our space for next year’s show. Our time to meet the sales person was set on our seniority in the show (a combination of how many years we had consecutively exhibited at the show, sizes we had purchased, position on […]
Choosing space, Part II Read More »
“The Real Deal Expo” is a buying show aimed at putting distributors, retailers, brokers and suppliers together. AWMA (American Wholesale Manufacturer’s Association) hosted this expo and conference annually in rotating cities. With a show floor comprised of over 180 exhibitors selling candy, tobacco, health and beauty aids, general merchandise, technology and equipment, the main target
From the AWMA Show, Las Vegas Read More »
I’m leaving tomorrow for the AWMA show in Las Vegas. I’ll report on what I see and hear. I’ll also report (and have an opinion) on what I think works and doesn’t in the way of staffing, design, location, show management and all Things Show. More tomorrow.
The top three reasons for attending shows: We’ve always gone. It’s the top show in our market. It’s the best place for us to reach our customers. Why you go to a show is paramount. You need to have a valid reason (or reasons) and set objectives (measureable ones) before you go. We’ve always gone.
Whether you are buying a 50-foot by 100-foot large exhibit for your B2B company or a 10×10 space for your first show, the principles are the same. Get the right location. Choose the right size booth for you. Understand how much you are paying. Getting the right location. Look at the venue plan for the
It seems in the trade show biz that things are always thought of in threes. Marketing, Sales and Executive Visibility as objectives for the next show. Price, service and quality. Design, fabrication and service provided by your exhibit house. Height, width and depth of a crate. Goals, objectives and strategies. We can play this game
Thinking in threes Read More »
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