It’s part of good relationship management: retaining that important client. I had a couple of lessons this week that helped me understand this concept. Statistics show that it costs more to gain a new client that it does to retain a client. Plus the longer you have a client, the better you understand their business, […]
Relationship Management: Retaining a Client Read More »
Do you know where your exhibit is placed in the hall of your next trade show? As the real estate folks always say: location, location, location. Where you are in the hall impacts just about everything concerning the set up and configuration of your booth: Whether you can have a hanging sign (if you have
Location, location, location Read More »
It may only be June, but that October show is only a few months away. Is it on your radar yet? Have you thought about: The ship date? Which exhibit you are going to use? The deadlines to order services? Pre-show promotions? Key customers who will be at the show? If you bought space? Did
In a conversation with my consultant-mentor Francisco Escobar last evening, we discussed why and how clients do business with you. At least we talked about the elements of the process. We came up with these three “steps” that people go through when choosing to do business with an individual or client: Gaining or having credibility.
Our colleague, Peggy Keene at Korry Electronics/Esterline, was at Eurosatory 2010 in Paris this past month. Here is her report from the show site. Defense trade shows pose a unique challenge to exhibitors, as witnessed at this year’s Eurosatory exhibition, held every other June at Parc des Expositions, north of Paris. How do you tastefully
Report from the Field: Eurosatory 2010 in Paris Read More »
This seminar is one of the key reasons I came to this show: to learn how to apply my company’s services to the world of exhibitry. Ian Sequeira of Exhibit Surveys was the presenter. Again, a full house and a good discussion. Less audience participation and dry slides, but a good, informative discussion. Ian spoke
At the Exhibitor’s Show, Day 2: Using Surveys Read More »
The morning’s first class was growing your brand and incorporating it into your exhibit program. Scott Leech of Brandspeak of Minneapolis (www.brandspeak.com) was the presenter. This popular (193 of 200 seats in the meeting room) seminar was clear and to the point, however, Scott did have to spend more time setting up brand to the
At the Exhibitor’s Show, Day 2: Branding Read More »
Our trip to Heli Expo in Houston was worthwhile. The purpose for going was to: Discover the basic layout and flow of the show Learn the major players Experience the event Discern how our clients fit into the show The high-level analysis of the show: Over 500 exhibitors Halls A thru E of George Brown
Final words on Heli Expo Read More »
Trade show marketing is an expensive proposition. Buying the space is just the start. There are some rules of thumb of how much to expect to spend. When you go to set up your budget, here are some broad categories: Space Exhibit, graphics, services and freight Promotion Space. Probably your biggest cost, it is what
It’s a proven formula: targeting and evaluating/prospecting a show in one long day. The latest example is the Heli-Expo Show in Houston. This annual show moves between cities (including Dallas, Houston and several others). It takes up most of a multi-hall convention center, so Houston’s George Brown and the Dallas Convention Center fill up nicely.
Walking a show in one day–HAI Read More »
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