Really now,…..
…..did you really think show attendees wouldn’t notice your makeshift demo? Anybody else seen a suitcase demo propped up on a chair before at a show? TTSG
Marketing
The Three-Year Plan
Most trade show and event programs are pretty much in place. They run themselves, mostly, because of the nature of the business and the tried-and-true expectations of management, suppliers, promoters, associations and trade show managers. But what if you had to make over your program? Relevance and reinvention are a way of life in the
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Your Online Identity: Using Your Middle Initial
In a world where many people share the same first and last name but not family, it is important to have a clear identity. Consider using your middle initial. Now, I can’t take complete credit for this: this really came from Mike D. Merrill, a social media consultant in Dallas with a history with Dell.
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Don’t be like a soap opera–get to the point
I was reminded of a key point in the art of conversation a short time ago as I sat in a jury room. When you are conversing with someone, get to the point of what you have to say. Don’t be rude or impolite or disruptive of the conversation just for the sake of speed,
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Working Backward from “Yes”
This quote from the world of customer service works well in the universe of networking as well. Starting from a positive position is best. “Work backward from ‘yes’” comes from Chuck Greenberg, who, along with Nolan Ryan and a group of investors own the Texas Rangers Baseball Club. Recently, in a talk with customer service
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Relationship Management: Retaining a Client
It’s part of good relationship management: retaining that important client. I had a couple of lessons this week that helped me understand this concept. Statistics show that it costs more to gain a new client that it does to retain a client. Plus the longer you have a client, the better you understand their business,
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Four Pillars of Customer Service from a Baseball Team
The differentiator for so many businesses these days isn’t your product, it is the service presenting and supporting it. We see it time and again in many industries from automobiles to restaurants to consumer products. But it really works in baseball. The Texas Rangers use a simple four-point formula for their entire staff on a
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From the show floor at AWMA
This report comes to you from the show floor of th AWMA show in the Vegas Hilton. I’m writing this from the “internet cafe” provided by US Smokeless Tobacco, a major exhibitor at the show. A common practice, it is a nice perk for show attendees. Today will be consumed with finishing the show, collecting
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Initial Posting
Hi there, it’s the Texas Trade Show Guy. Yes, I’m relatively new to the Lone Star State (4 years) but I am 20+ years in the industry. Trade show manager, account executive, consultant. I’m here to talk about trade shows and events and hear about the experiences of others. TTSG