It’s part of good relationship management: retaining that important client. I had a couple of lessons this week that helped me understand this concept. Statistics show that it costs more to gain a new client that it does to retain a client. Plus the longer you have a client, the better you understand their business, […]
Relationship Management: Retaining a Client Read More »
The differentiator for so many businesses these days isn’t your product, it is the service presenting and supporting it. We see it time and again in many industries from automobiles to restaurants to consumer products. But it really works in baseball. The Texas Rangers use a simple four-point formula for their entire staff on a
Four Pillars of Customer Service from a Baseball Team Read More »
This report comes to you from the show floor of th AWMA show in the Vegas Hilton. I’m writing this from the “internet cafe” provided by US Smokeless Tobacco, a major exhibitor at the show. A common practice, it is a nice perk for show attendees. Today will be consumed with finishing the show, collecting
From the show floor at AWMA Read More »
Hi there, it’s the Texas Trade Show Guy. Yes, I’m relatively new to the Lone Star State (4 years) but I am 20+ years in the industry. Trade show manager, account executive, consultant. I’m here to talk about trade shows and events and hear about the experiences of others. TTSG
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