While we all like to think we have all of the expertise and talent necessary to run our businesses within the walls of our company, there comes a time when you need to find outside help. Having strategic partnerships with key suppliers and providers of services and products is wise move, given we are all […]
Choosing a Strategic Partner Read More »
One of the tools of the active networker is the blog. Used as a part of complete social media marketing strategy, a well-written and informative blog helps position the writer/poster as a though leader and someone who shares valuable information. Our colleague, Chris Howay of Valiant Media (www.valiantmedia.com), shared the following attributes of an effective
Tips for an Effective Blog Read More »
It’s a lesson we all need to learn and heed: do what you do with passion, with energy, with positive purpose. My latest encounter with this was at my latest haircut. Phyllis, the young lady who cuts and styles what’s left of my hair, always has a positive attitude and lives life. Her latest news
Having Passion for What You Do Read More »
It really isn’t as final as it sounds. But it is one of the final things you do after you return from a show. You need to look back and assess the show so you have some lessons learned for future shows. The basic elements of a postmortem to consider are: Call a meeting of
…..did you really think show attendees wouldn’t notice your makeshift demo? Anybody else seen a suitcase demo propped up on a chair before at a show? TTSG
Most trade show and event programs are pretty much in place. They run themselves, mostly, because of the nature of the business and the tried-and-true expectations of management, suppliers, promoters, associations and trade show managers. But what if you had to make over your program? Relevance and reinvention are a way of life in the
The Three-Year Plan Read More »
In a world where many people share the same first and last name but not family, it is important to have a clear identity. Consider using your middle initial. Now, I can’t take complete credit for this: this really came from Mike D. Merrill, a social media consultant in Dallas with a history with Dell.
Your Online Identity: Using Your Middle Initial Read More »
I was reminded of a key point in the art of conversation a short time ago as I sat in a jury room. When you are conversing with someone, get to the point of what you have to say. Don’t be rude or impolite or disruptive of the conversation just for the sake of speed,
Don’t be like a soap opera–get to the point Read More »
This quote from the world of customer service works well in the universe of networking as well. Starting from a positive position is best. “Work backward from ‘yes’” comes from Chuck Greenberg, who, along with Nolan Ryan and a group of investors own the Texas Rangers Baseball Club. Recently, in a talk with customer service
Working Backward from “Yes” Read More »
It’s part of good relationship management: retaining that important client. I had a couple of lessons this week that helped me understand this concept. Statistics show that it costs more to gain a new client that it does to retain a client. Plus the longer you have a client, the better you understand their business,
Relationship Management: Retaining a Client Read More »
Receive my marketing and networking tips in your Inbox. Practical and actionable. Not too often. And never spam, I promise.
