What trade shows do as an outreach to your customers in far-flung convention centers, permanently installed demonstration centers do for them when they come to visit your site. If you haven’t considered a demonstration center for your company, it is really worth at least exploring as you fine-tune or invent your customer relationship process. While […]
Producing and Implementing a Demonstration Center Read More »
There has always been confusion around the term business development. How many times have you heard someone put the title of business development director on their sales manager? There really is a difference between business development and sales. Just as there is a difference between networking and selling. While speaking to my long-time colleague, Scott
Business Development Read More »
At a recent mayoral discussion (couldn’t really call it a debate) between Mike Rawlings and David Kunkle at the North Dallas Chamber, Rawlings drew an example that has application to general marketing and networking. The three M’s of successful management of a city (or any business, for that matter) are: Metrics Mirroring Marketing Metrics are
The 3 M’s of Successful Management Read More »
While we all like to think we have all of the expertise and talent necessary to run our businesses within the walls of our company, there comes a time when you need to find outside help. Having strategic partnerships with key suppliers and providers of services and products is wise move, given we are all
Choosing a Strategic Partner Read More »
One of the tools of the active networker is the blog. Used as a part of complete social media marketing strategy, a well-written and informative blog helps position the writer/poster as a though leader and someone who shares valuable information. Our colleague, Chris Howay of Valiant Media (www.valiantmedia.com), shared the following attributes of an effective
Tips for an Effective Blog Read More »
It’s a lesson we all need to learn and heed: do what you do with passion, with energy, with positive purpose. My latest encounter with this was at my latest haircut. Phyllis, the young lady who cuts and styles what’s left of my hair, always has a positive attitude and lives life. Her latest news
Having Passion for What You Do Read More »
It really isn’t as final as it sounds. But it is one of the final things you do after you return from a show. You need to look back and assess the show so you have some lessons learned for future shows. The basic elements of a postmortem to consider are: Call a meeting of
…..did you really think show attendees wouldn’t notice your makeshift demo? Anybody else seen a suitcase demo propped up on a chair before at a show? TTSG
Most trade show and event programs are pretty much in place. They run themselves, mostly, because of the nature of the business and the tried-and-true expectations of management, suppliers, promoters, associations and trade show managers. But what if you had to make over your program? Relevance and reinvention are a way of life in the
The Three-Year Plan Read More »
In a world where many people share the same first and last name but not family, it is important to have a clear identity. Consider using your middle initial. Now, I can’t take complete credit for this: this really came from Mike D. Merrill, a social media consultant in Dallas with a history with Dell.
Your Online Identity: Using Your Middle Initial Read More »
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