Marketing

Detective Work

This comes under the heading of “when the client calls, the answer is always some form of yes.” Recently an automotive client called and asked a question I hadn’t expected of him: could you find out the status of a property under construction near my business? Now, without going into too much detail, I had

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I Think I Finally Heard the Roar of the Crowd

Musicians and performing artists get it often. For the writer or content creator. out end product is less visible and often passed by or even ignored. Not that it isn’t read or good.  But appreciation, that’s another story. Yet the other day I heard it.  That crowd.  The applause. After a client meeting I rode

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What the hell else are you doing?

It’s a question I ask myself quite often.  Especially when I get to procrastinating about doing some task or project. “What the hell else are you doing?” It’s a good question.  My youngest son got it recently when he called to discuss a project he was considering taking on.  Well, I almost got to ask

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A Simple Lead Classification System

Whether you are on the show floor or attending networking events, we all have to classify and then qualify those we’ve interacted with.  Over my career I’ve seen many systems, but the the same rules are in place: you need to do something with the leads you’ve collected. But how? Here’s a simple system I’ve

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