Katharine Chestnut, you came along at the right time of day. I was tired, in need of sugar or caffeine. Or sleep. And there you were, talking about integrated marketing communications as if you were describing your garden. Cool. You do have a garden, don’t you? Really, this was a refreshing session. Yes, it is […]
At the Exhibitor’s Show, Day 3: Integrated Marketing Communications Read More »
If I come away from this show with nothing else, it will be Ian Sequeira’s recommendation to use the ROI Toolkit. Cool stuff, Ian. Thanks. To quote Ian: “Go to www.iaee.com and about halfway down the page, sign in to use the calculator.” Can’t wait to try it out. My colleague has some numbers we
At the Exhibitor’s Show, Day 3: Selecting the Right Shows Read More »
Plan carefully. Execute aggressively. Follow up thoroughly. There we are–back to thinking in threes. Marc Goldberg’s presentation on exhibiting strategically left me with those three thoughts. Good stuff to remember. Actually, memories to be brought back. The good news is that guys like Marc are still on the program. He really knows his stuff. The
At the Exhibitor’s Show, Day 3: Exhibiting Strategically Read More »
Ok, now we’re getting somewhere. I’ve read Barry Siskind’s books, but never had seen him in action. He is a dynamic speaker (with dry, B&W slides) with great information. Actually, the earlier presentation by Ian set me up really well for this session. Barry was clear and quick on his feet. His basic thesis is
At the Exhibitor’s Show, Day 2: Objectives & Measurement Read More »
Walking the show allowed us to get some air, meet new people and forget about the terrible lunch we’d been served. Note to self: try the Mexican place across the way on Tuesday. This area of the show is growing. Over 300 exhibitors ranging from simple banner makers to I&D companies to freight companies to
At the Exhibitor’s Show, Day 2: Walking the show floor Read More »
This seminar is one of the key reasons I came to this show: to learn how to apply my company’s services to the world of exhibitry. Ian Sequeira of Exhibit Surveys was the presenter. Again, a full house and a good discussion. Less audience participation and dry slides, but a good, informative discussion. Ian spoke
At the Exhibitor’s Show, Day 2: Using Surveys Read More »
The morning’s first class was growing your brand and incorporating it into your exhibit program. Scott Leech of Brandspeak of Minneapolis (www.brandspeak.com) was the presenter. This popular (193 of 200 seats in the meeting room) seminar was clear and to the point, however, Scott did have to spend more time setting up brand to the
At the Exhibitor’s Show, Day 2: Branding Read More »
I’m in Fabulous Las Vegas this week for the annual Exhibitor’s Show, presented by Exhibitor Magazine. This 20-year-old event is aimed at industry professionals who either produce shows for companies for supply goods and services to exhibitors. There are over 300 exhibits in 2 halls along with over 200 conference sessions spanning 5 days. I’m
At the Exhibitor’s Show, Day 1 Read More »
Our trip to Heli Expo in Houston was worthwhile. The purpose for going was to: Discover the basic layout and flow of the show Learn the major players Experience the event Discern how our clients fit into the show The high-level analysis of the show: Over 500 exhibitors Halls A thru E of George Brown
Final words on Heli Expo Read More »
Trade show marketing is an expensive proposition. Buying the space is just the start. There are some rules of thumb of how much to expect to spend. When you go to set up your budget, here are some broad categories: Space Exhibit, graphics, services and freight Promotion Space. Probably your biggest cost, it is what
