Be consistent. And tough. And clear. Those were Katharine Chestnut’s messages in this session on show measurement. This theme was almost overworked at Exhibitor’s, but it really has to be discussed and to the level and detail that it was. Ms Chestnut brings a freshness and warmth to this (and her other) topic because of […]
At the Exhibitor’s Show, Day 5: Breaking Through the Measurement Mystic Read More »
The process of conceiving, designing and producing a trade show exhibit can be complicated and daunting. Jim Anderson, founder and principal in Steelhead Productions in Washington State, outlined the process he has used for years in this class. Jim was the most professorial presenter I had seen (though I am sure there are others) at
At the Exhibitor’s Show, Day 5: Exhibit Design, Concept to Completion Read More »
Technology is transforming trade shows and events…..okay, now I’ve stated the obvious. However, I didn’t realize in how many ways until I listened to Corbin Ball’s presentation. His reverse Top 10 format was a good way to get to the point. But, I tell ya, I felt like I was under an avalanche of information.
At the Exhibitor’s Show, Day 4: Top Technology Trends Read More »
You wouldn’t think a revolutionary marketing idea would come from our government, especially the armed services. However, when a marketing mind meets the structure and process of the US Army, interesting things happen. Colonel Casey Wardynski had a problem. He had to improve his recruiting results. Before, Army recruiting was process over results and activity
At the Exhibitor’s Show, Day 4: The Data War Read More »
Trade Show Bob is now one of my heroes. This Everyman, while he took a bit to get warmed up, did get rolling and imparted some important information: ignore those people you don’t need to talk with and get the right people from your company talking to the right, targeted prospects and clients. Hmmm, what
At the Exhibitor’s Show, Day 4: Ignoring the Masses Read More »
It’s nice to be the guest. We’ve had some good times with gracious hosts at Exhibitor’s Show this year. And when you’re being hosted by the best people in the world who know how to do this, even better. MG Design put on a really nice evening for guests, clients and staff at a Vegas
Katharine Chestnut, you came along at the right time of day. I was tired, in need of sugar or caffeine. Or sleep. And there you were, talking about integrated marketing communications as if you were describing your garden. Cool. You do have a garden, don’t you? Really, this was a refreshing session. Yes, it is
At the Exhibitor’s Show, Day 3: Integrated Marketing Communications Read More »
If I come away from this show with nothing else, it will be Ian Sequeira’s recommendation to use the ROI Toolkit. Cool stuff, Ian. Thanks. To quote Ian: “Go to www.iaee.com and about halfway down the page, sign in to use the calculator.” Can’t wait to try it out. My colleague has some numbers we
At the Exhibitor’s Show, Day 3: Selecting the Right Shows Read More »
Plan carefully. Execute aggressively. Follow up thoroughly. There we are–back to thinking in threes. Marc Goldberg’s presentation on exhibiting strategically left me with those three thoughts. Good stuff to remember. Actually, memories to be brought back. The good news is that guys like Marc are still on the program. He really knows his stuff. The
At the Exhibitor’s Show, Day 3: Exhibiting Strategically Read More »
Ok, now we’re getting somewhere. I’ve read Barry Siskind’s books, but never had seen him in action. He is a dynamic speaker (with dry, B&W slides) with great information. Actually, the earlier presentation by Ian set me up really well for this session. Barry was clear and quick on his feet. His basic thesis is
At the Exhibitor’s Show, Day 2: Objectives & Measurement Read More »
