The morning’s first class was growing your brand and incorporating it into your exhibit program. Scott Leech of Brandspeak of Minneapolis (www.brandspeak.com) was the presenter. This popular (193 of 200 seats in the meeting room) seminar was clear and to the point, however, Scott did have to spend more time setting up brand to the […]
At the Exhibitor’s Show, Day 2: Branding Read More »
I’m in Fabulous Las Vegas this week for the annual Exhibitor’s Show, presented by Exhibitor Magazine. This 20-year-old event is aimed at industry professionals who either produce shows for companies for supply goods and services to exhibitors. There are over 300 exhibits in 2 halls along with over 200 conference sessions spanning 5 days. I’m
At the Exhibitor’s Show, Day 1 Read More »
Our trip to Heli Expo in Houston was worthwhile. The purpose for going was to: Discover the basic layout and flow of the show Learn the major players Experience the event Discern how our clients fit into the show The high-level analysis of the show: Over 500 exhibitors Halls A thru E of George Brown
Final words on Heli Expo Read More »
Trade show marketing is an expensive proposition. Buying the space is just the start. There are some rules of thumb of how much to expect to spend. When you go to set up your budget, here are some broad categories: Space Exhibit, graphics, services and freight Promotion Space. Probably your biggest cost, it is what
It’s a proven formula: targeting and evaluating/prospecting a show in one long day. The latest example is the Heli-Expo Show in Houston. This annual show moves between cities (including Dallas, Houston and several others). It takes up most of a multi-hall convention center, so Houston’s George Brown and the Dallas Convention Center fill up nicely.
Walking a show in one day–HAI Read More »
Closing a show can be tough–but it can be fun and relatively painless, too. The Rule of Thumb that it takes half the time to tear down that it took to set it up really does work. If we hadn’t to have waited for crates we would have been finished in 3 hours (it took
This report comes to you from the show floor of th AWMA show in the Vegas Hilton. I’m writing this from the “internet cafe” provided by US Smokeless Tobacco, a major exhibitor at the show. A common practice, it is a nice perk for show attendees. Today will be consumed with finishing the show, collecting
From the show floor at AWMA Read More »
Here’s an additional note on choosing space: today the organizer called us in to choose our space for next year’s show. Our time to meet the sales person was set on our seniority in the show (a combination of how many years we had consecutively exhibited at the show, sizes we had purchased, position on
Choosing space, Part II Read More »
The booth went up today. The usual stuff happened: the crew showed up on time, the electricians took a too-long lunch, it was a mystery finding all of the graphics. But in the end, it all came together and looked really good. And like the photos and initial designs. Tip #1: make sure you have
Set up continues at AWMA Read More »
“The Real Deal Expo” is a buying show aimed at putting distributors, retailers, brokers and suppliers together. AWMA (American Wholesale Manufacturer’s Association) hosted this expo and conference annually in rotating cities. With a show floor comprised of over 180 exhibitors selling candy, tobacco, health and beauty aids, general merchandise, technology and equipment, the main target
From the AWMA Show, Las Vegas Read More »
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