Whether you are buying a 50-foot by 100-foot large exhibit for your B2B company or a 10×10 space for your first show, the principles are the same. Get the right location. Choose the right size booth for you. Understand how much you are paying. Getting the right location. Look at the venue plan for the […]
It seems in the trade show biz that things are always thought of in threes. Marketing, Sales and Executive Visibility as objectives for the next show. Price, service and quality. Design, fabrication and service provided by your exhibit house. Height, width and depth of a crate. Goals, objectives and strategies. We can play this game
Thinking in threes Read More »
Hi there, it’s the Texas Trade Show Guy. Yes, I’m relatively new to the Lone Star State (4 years) but I am 20+ years in the industry. Trade show manager, account executive, consultant. I’m here to talk about trade shows and events and hear about the experiences of others. TTSG
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